Johannes Kleske

Die Plattform-Enshittification hat direkt zur Marketing-Enshittification geführt:

Phase 1: Die Plattformen locken uns an. Facebook, Instagram, LinkedIn – alle haben am Anfang das Gleiche versprochen: „Postet organisch, erreicht eure Community, baut Beziehungen auf.“ Organische Reichweite war real. Content Marketing funktionierte. Marken konnten... See more

When we read of a character sensing things, feeling things, we sense and feel along with them. Instead of simply looking at a picture drawn with words, we find ourselves imagining ourselves into the scene, as if we were sensing it through the character’s body. This is not only much more vivid, but much more efficient: once the reader’s imagination... See more