Jihad Esmail
@jihadesmail1
core @forefront__
jihad.houseJihad Esmail
Globally-networked localism
• Design services will relocalize like farmers markets.
• Communities will commission work face-to-face. “I’ll come to your space”, not “jump on a Zoom”.
• Taste will be curated by the culture embedded in the city we work in.
• Our work isn’t slop on socials—design work should happen where people live and meet.
• We’re... See more
• Design services will relocalize like farmers markets.
• Communities will commission work face-to-face. “I’ll come to your space”, not “jump on a Zoom”.
• Taste will be curated by the culture embedded in the city we work in.
• Our work isn’t slop on socials—design work should happen where people live and meet.
• We’re... See more
EJJI is an ethos-driven design practice
That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more
Dan Frommer • The Scott Sternberg guide to building emotional brands
I couldn’t help but come to the conviction, right there on the bus, that one of the most important questions modern man must ask himself is how much time he is willing to spend being passively entertained.
Analyzing our culture's pathological impatience with learning and the critical need for contemplation and time to claim true knowledge.
TRANSCRIPT
And yet you present this discovery to people that we wanted to know more about big ideas, that we want our brains to be stretched.
As a culture, you're right, we seem somehow bored with thinking. We want to instantly know. Right, right. I mean, you know, there's this epidemic of listicles. Why think about what constitutes a great work of art when
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In this environment, social and economic signaling converge: individuals and organizations who are recognized for reliable curiosity, trusted curation, and sound judgment accrue disproportionate attention, trust, and capital, further amplifying their economic position.
Sangeet Paul Choudary • Humans as 'luxury goods' in the age of AI
The rise of the ‘Luxury Worker’
The luxury worker does not compete on volume.
They do not scale by adding headcount.
They scale by increasing the perceived value of their participation. Their work is expensive not because it takes longer, but because it carries the weight of curiosity, curation, and judgment.
In many ways, this inverts the usual... See more
The luxury worker does not compete on volume.
They do not scale by adding headcount.
They scale by increasing the perceived value of their participation. Their work is expensive not because it takes longer, but because it carries the weight of curiosity, curation, and judgment.
In many ways, this inverts the usual... See more
Sangeet Paul Choudary • Humans as 'luxury goods' in the age of AI
Knowledge of the world isn’t the same as experiencing the world. Why does online connection so often seem to lack aliveness, as compared to encounters with the world of flesh-and-blood people, nature, and material things? This paragraph from Karl Ove Knausgaard struck me as eloquent: “It feels as if the whole world has been transformed into images
... See more