The fastest growing sector of the culture economy is distraction . Or call it scrolling or swiping or wasting time or whatever you want. But it’s not art or entertainment, just ceaseless activity.
The key is that each stimulus only lasts a few seconds, and must be repeated.
“A man with a watch knows what time it is. A man with 2 watches is never sure.”
Ancient societies followed a single narrative. Modern societies are cacophonies of competing narratives. Without trust, more data doesn’t make us more informed but more confused.
There are investments you can’t make from a structured, nine-to-five, narrowly teleological environment. You have to let your life go fallow sometimes, like a crop rotation giving the land time to bring forth new fertility.