jenna

We measure length not depth, span not profundity. We want ever more summers rather than summers we know how to notice.

Our modern world seeks to focus us towards the short term and praises quarterly growth. But in the real world, away from high frequency ledger entries and global capital flows. It takes 100-120 years for an oak tree to grow from seed to full canopy height. It takes three human generations to grow a tree.

To borrow Tim Urban’s analogy, a startup is a place for chefs. A corporation is a place for cooks. Chefs are in the pursuit of the next great recipe that no one has created yet. Cooks spend almost all their time wondering how to turn an old recipe into a dish quicker, cheaper, better.

One works in a lab, the other in a kitchen. There’s a big... See more