The Order of the Third Bird

“It wasn’t as though people, after millennia of head-scratching, suddenly “discovered” the steam engine, the spinning jenny, and the telegraph, and modernity unspooled. Rather, people’s priorities underwent a sea change with the onset of the modern age, turning to efficiency, objective measurement, and other goals that made such inventions worthwhi

One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.

Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.

CODE = capture | organize | distill | express

Tiago Forte, Building a Second Brain