"Mostly when I think of pacing, I go back to Elmore Leonard, who explained it so perfectly by saying he just left out the boring parts." - Stephen King
Meaninglessness is boring. Boredom can be described as a meaning withdrawal, in analogy with drug withdrawal, as a discomfort that tells us that our need for meaning is not being met.
If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?