Jake

What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

• Can we re-frame this in terms of the customer’s problem?


• What’s the soonest we could get this done?


• What would you need to get this done tomorrow instead of next week?


• What would we need to do to get twice as many customers? Ten times as many customers?


• How does this relate to our goal? Is this the most important thing we can do for our goal?


• What’s

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Kids are curious, but the curiosity I mean has a different shape from kid

curiosity. Kid curiosity is broad and shallow; they ask why at

random about everything. In most adults this curiosity dries up

entirely. It has to: you can't get anything done if you're always

asking why about everything. But in ambitious adults, instead of

drying up, curiosity... See more