Jake

I think a lot of different things can work and what's really important is that you find a style that's suitable to you and the context you operate in. Copying what's worked for someone else is unlikely to work for you

• Can we re-frame this in terms of the customer’s problem?


• What’s the soonest we could get this done?


• What would you need to get this done tomorrow instead of next week?


• What would we need to do to get twice as many customers? Ten times as many customers?


• How does this relate to our goal? Is this the most important thing we can do for our goal?


• What’s

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So the lesson there is... look for any sort of excuse, however silly or arbitrary, to make anything at all. Because everything we do tends to leave some traces of everything that we are.

hold your own view as just one in a collection of views. This requires an ability to hold multiple perspectives at once, a state of partial knowing that the poet John Keats called “negative capability”—in one author’s definition, “the innocence from agendas that enables one to become like what one observes rather than impose the self upon it, the... See more

The weird thing is that the word “leader” itself is cliché and boring, but when you come across somebody who actually is a real leader, that person isn’t cliché or boring at all; in fact he’s sort of the opposite of cliché and boring.

Obviously, a real leader isn’t just somebody who has ideas you agree with, nor is it just somebody you happen to

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