Jaime
@jaime
Jaime
Analogue
analogue.co
I think the first role of marketing is to make a decision easy to make. And that mean firstly clarity in terms of choice, and secondly it means lack of anxiety. So the first role of marketing is not actually getting preference, it’s not actually getting someone to prefer a Philips TV, it’s getting someone non-anxious about buying a Philips.
Rory Sutherland • Rory Sutherland: The Wiki Man
Powell's method
en.wikipedia.orguseful when we don’t know the functions.
brucelee❤️ on TikTok
vm.tiktok.com
I think a lot about the way visibility is mediated by digital communication. On apps, the only way to be seen is to speak. Silence is a meaningful form of communication, but it’s not one that social media apps have any patience for
Content is Fire and Social Media is Gasoline
linkedin.comfire, gasoline, oxygen