Jaime
@jaime
Jaime
@jaime
I think the first role of marketing is to make a decision easy to make. And that mean firstly clarity in terms of choice, and secondly it means lack of anxiety. So the first role of marketing is not actually getting preference, it’s not actually getting someone to prefer a Philips TV, it’s getting someone non-anxious about buying a Philips.
The problem is that within many conventional retail organisations, the term “content” is conflated with advertising. To wit, I’ve even seen entire brand YouTube channels that contain nothing more than a company’s TV ads. And while it is true that fashion brands like Chanel and Burberry, for example, long ago began to think more like media companies
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