Jacob Borgeson

@jacobborgeson

A product person looking to make the world a better place by applying technology to big challenges - and then building really strong communities to galvanize those solutions.

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Peloton Marketing Strategy: Uncovering Key Lessons For Rapid Growth - NoGood™: Growth Marketing Agency

Stephanie Farrell nogood.io

Community Building and Product driven communities

Despite all the negative publicity around hypergrowth and overvaluation, Peloton has retained a core group of users for a long time by focusing on building community and meeting customers with enthusiasm wherever they are. And they managed to scale that pretty well.

"First, we need to explain the shortcomings of existing earning models. Traditional corporate employment is rapidly becoming outdated as a means for coordinating activity in the Information Age — we already see this in the emergence of alternative forms of earning such as influencers, contractors, creators, gig economy participants, and more. These... See more

future.a16z.com • The Future of Work Is Not Corporate — It's DAOs and Crypto Networks | Future

There are actually about a dozen platforms designed to fill this need - and they make up about a $2-3B annual market for brand community platforms today. Community-building is nearly as old as the internet, and so much has been developed since the advent of message boards and forums.