Justin Mather
@itsjustmath
All puns intended.
Justin Mather
@itsjustmath
All puns intended.

Thinking about brands like Rapha or the recent uptick of social “members only” gyms like Be More and X Denver.
This LinkedIn post calls them “clubhouses” but I prefer the inclusive nature of “third places” but I do wonder if the pay to play acts a filtering mechanism.
My hunch is that these third places that are going to scale and be monetized be related to things that culture is obsessed with like work, exercise, commerce
Reminder to self to read my work aloud during the editing process.