Itay Dreyfus

So, small is good but doesn’t scale and can be overwhelmed by changes, and big is powerful, but ugly.

A “small giant” is a company that chooses to optimize for mojo instead of growth.

There’s an activity that the Barrel partners have been doing for a while: reaching out to a couple of contacts per week. These have typically been former clients, industry acquaintances, other agency operators, investor types, old friends and classmates, etc. It’s been a practice we’ve kept up weekly since 2017.