Itay Dreyfus

The site feels like a chaotic newsroom with the cutting room floor exposed. I think that’s part of the excitement — and good design.

There’s an activity that the Barrel partners have been doing for a while: reaching out to a couple of contacts per week. These have typically been former clients, industry acquaintances, other agency operators, investor types, old friends and classmates, etc. It’s been a practice we’ve kept up weekly since 2017.

They are more like the rules of the product, conscious choices towards a desired behavioral end.

It's a simple way to sustain an ongoing always-on outreach to nurture your network. This is the lifeblood of generating consulting work.