Itay Dreyfus
@itay
Designer, always exploring.
itaydreyfus.comItay Dreyfus
A “small giant” is a company that chooses to optimize for mojo instead of growth.
Small Giants // Metamuse podcast episode 24
two ways people grow their online presence:
🔚 assuming your audience a priori and building it
🔜 being authentic online and finding out who your audience is
mechanical/engineering vs. organic/emergent
hermit the catx.comEvery weekday, Trent Reznor makes his way from his house, a cottagey sprawl behind a white wall in a canyon on Los Angeles’s Westside, to a studio he’s built in his backyard. There he meets his best friend, bandmate, and business partner, Atticus Ross, and they get to work. Reznor and Ross observe the same hours, Monday through Friday, 11 a.m. to 7... See more
But he and Ross still come to work, daily, in search of transcendence.
Even subscriber counts were originally capped at 2,000. You couldn’t even pay to raise the limit.