Itay Dreyfus

So, small is good but doesn’t scale and can be overwhelmed by changes, and big is powerful, but ugly.

We are shifting from the mode of “surging” on Tumblr with tons of people to get it to exciting growth, to working on how we can run Tumblr in the most smooth and efficient manner. Pretty amazing things in the social and messaging space have been accomplished with small teams, so I’m actually quite curious to see a smaller and more focused Tumblr’s... See more

To clarify, my definition of design goes beyond aesthetic qualities and into areas of maintenance, cost, profitability, speed, and purpose.

Even subscriber counts were originally capped at 2,000. You couldn’t even pay to raise the limit.

How many platforms had a distinct voice?

A “small giant” is a company that chooses to optimize for mojo instead of growth.