Itay Dreyfus

Clients usually find me directly through something I've written, rather than through a referral.

Online, we need to make the big feel smaller, in the right ways. The challenge to start small from something that is currently controlled by Facebook and Google, is very hard. But people are doing it. Look at The Correspondent, or Open Culture, or Brain Pickings, or thousands of other small projects that have good communities around them. We need... See more

To clarify, my definition of design goes beyond aesthetic qualities and into areas of maintenance, cost, profitability, speed, and purpose.

Even subscriber counts were originally capped at 2,000. You couldn’t even pay to raise the limit.

In the last five years they have released more than 100 products.

A “small giant” is a company that chooses to optimize for mojo instead of growth.