Itay Dreyfus

In a moment of randomness, I've came across this newsletter issue by @tomcritchlow on getting more client work. Now that I'm refocusing on indie-ness, I realize this is something I do whenever I seek work: posting on socials, emailing former colleagues, and texting friends. https://t.co/JjwBEFGI3G

There’s an activity that the Barrel partners have been doing for a while: reaching out to a couple of contacts per week. These have typically been former clients, industry acquaintances, other agency operators, investor types, old friends and classmates, etc. It’s been a practice we’ve kept up weekly since 2017.

One mistake I often used to make at Justin.tv was offering a potpourri of business models (virtual goods, product placement, chat ads, contests, etc..). I was embarrassed to say Justin.tv would monetize with advertising when clearly that was the only answer. Own the simple business model.

But he and Ross still come to work, daily, in search of transcendence.

So, small is good but doesn’t scale and can be overwhelmed by changes, and big is powerful, but ugly.