Itay Dreyfus

Online, we need to make the big feel smaller, in the right ways. The challenge to start small from something that is currently controlled by Facebook and Google, is very hard. But people are doing it. Look at The Correspondent, or Open Culture, or Brain Pickings, or thousands of other small projects that have good communities around them. We need m... See more

The site feels like a chaotic newsroom with the cutting room floor exposed. I think that’s part of the excitement — and good design.

How many platforms had a distinct voice?

Even subscriber counts were originally capped at 2,000. You couldn’t even pay to raise the limit.

They are more like the rules of the product, conscious choices towards a desired behavioral end.

One mistake I often used to make at Justin.tv was offering a potpourri of business models (virtual goods, product placement, chat ads, contests, etc..). I was embarrassed to say Justin.tv would monetize with advertising when clearly that was the only answer. Own the simple business model.

Clients usually find me directly through something I've written, rather than through a referral.