Itay Dreyfus

To clarify, my definition of design goes beyond aesthetic qualities and into areas of maintenance, cost, profitability, speed, and purpose.

We are shifting from the mode of “surging” on Tumblr with tons of people to get it to exciting growth, to working on how we can run Tumblr in the most smooth and efficient manner. Pretty amazing things in the social and messaging space have been accomplished with small teams, so I’m actually quite curious to see a smaller and more focused Tumblr’s... See more

So, small is good but doesn’t scale and can be overwhelmed by changes, and big is powerful, but ugly.

The site feels like a chaotic newsroom with the cutting room floor exposed. I think that’s part of the excitement — and good design.

There’s an activity that the Barrel partners have been doing for a while: reaching out to a couple of contacts per week. These have typically been former clients, industry acquaintances, other agency operators, investor types, old friends and classmates, etc. It’s been a practice we’ve kept up weekly since 2017.