Itay Dreyfus

Every weekday, Trent Reznor makes his way from his house, a cottagey sprawl behind a white wall in a canyon on Los Angeles’s Westside, to a studio he’s built in his backyard. There he meets his best friend, bandmate, and business partner, Atticus Ross, and they get to work. Reznor and Ross observe the same hours, Monday through Friday, 11 a.m. to 7... See more

How many platforms had a distinct voice?

So, small is good but doesn’t scale and can be overwhelmed by changes, and big is powerful, but ugly.

I have some great memories of talking about “investing in things that doesn’t change”

One mistake I often used to make at Justin.tv was offering a potpourri of business models (virtual goods, product placement, chat ads, contests, etc..). I was embarrassed to say Justin.tv would monetize with advertising when clearly that was the only answer. Own the simple business model.

A “small giant” is a company that chooses to optimize for mojo instead of growth.

To clarify, my definition of design goes beyond aesthetic qualities and into areas of maintenance, cost, profitability, speed, and purpose.