Itay Dreyfus

Crypto is a subculture. A self-contained universe, and a relatively small one.

The site feels like a chaotic newsroom with the cutting room floor exposed. I think that’s part of the excitement — and good design.

It’s generic list of links, black and white monospaced font, and ALL CAPS headlines have survived every trend, every fad, every movement, every era, every design do or don’t.

How many platforms had a distinct voice?

A “small giant” is a company that chooses to optimize for mojo instead of growth.

They are more like the rules of the product, conscious choices towards a desired behavioral end.

Every weekday, Trent Reznor makes his way from his house, a cottagey sprawl behind a white wall in a canyon on Los Angeles’s Westside, to a studio he’s built in his backyard. There he meets his best friend, bandmate, and business partner, Atticus Ross, and they get to work. Reznor and Ross observe the same hours, Monday through Friday, 11 a.m. to 7... See more