Itay Dreyfus

One mistake I often used to make at Justin.tv was offering a potpourri of business models (virtual goods, product placement, chat ads, contests, etc..). I was embarrassed to say Justin.tv would monetize with advertising when clearly that was the only answer. Own the simple business model.

Online, we need to make the big feel smaller, in the right ways. The challenge to start small from something that is currently controlled by Facebook and Google, is very hard. But people are doing it. Look at The Correspondent, or Open Culture, or Brain Pickings, or thousands of other small projects that have good communities around them. We need... See more

But he and Ross still come to work, daily, in search of transcendence.

How many platforms had a distinct voice?

Along those lines, I believe that mechanics design is a distinct discipline separate from both interface design and product management. I believe it deserves its own terminology, principles, processes, deliverables, and bodies of knowledge.

A “small giant” is a company that chooses to optimize for mojo instead of growth.