Isabelle Levent

Whatever the size of the space, someone who comes up with a new idea within that thinking-style is being creative in the second, exploratory, sense. If the new idea is surprising not just in itself but as an example of an unexpected general  type , so much the better.

Thoughtful attention to detail requires discipline and objectivity. It entails accepting standards and limitations that forbid the indulgence of impulse or whim. It is this selflessness that, in connection with bullshit, strikes us as inapposite. But in fact it is not out of the question at all. The realms of advertising and of public relations,