Isabelle Levent

“Our business has never been about the ease of creating imagery or the resulting volume. It is about connecting and cutting through.”

A recurring theme in participant feedback was that the language model lacked taste and intentionality...In contrast, good writers are skilled not only in producing but also discerning good language. In other words, they have taste, the ability to decide why one sentence is interesting while another is not.

There’s another edge case as well; in theory, with the same prompts and the random seed that’s used for generating the images, you could end up with someone else generating the same, or a very similar, image as what you created. 

OpenAI, which has been accused by its peers of releasing tools to the public with reckless speed, is particularly good at designing interfaces for its models that feel like magic. “It’s a conscious design imperative to produce these moments of shock and awe,” Crawford says. “We’re going to keep having those moments of enchantment.”

The “story seeds” control allowed writers to experiment with using Wordcraft to generate ideas at the very beginning of the writing process. MT described the “story seeds” control as giving her “a place on my computer to go that looked like a blank page but did not behave as such.” E