Isabelle Levent

“Our business has never been about the ease of creating imagery or the resulting volume. It is about connecting and cutting through.”

Creativity is the ability to come up with ideas or artefacts that are  new ,  surprising , and  valuable . 

“There are real concerns with respect to the copyright of outputs from these models and unaddressed rights issues with respect to the imagery, the image metadata and those individuals contained within the imagery,” said Peters.

With so much focus on creation, few systems consider revision. Revision—this is where the average writer gets the most outside help.

Indeed, AI is a diffuse term that corresponds to a web of human actors and computational processes interacting in complex ways

OpenAI, which has been accused by its peers of releasing tools to the public with reckless speed, is particularly good at designing interfaces for its models that feel like magic. “It’s a conscious design imperative to produce these moments of shock and awe,” Crawford says. “We’re going to keep having those moments of enchantment.”