Isabelle Levent

As part of this model where the ‘back-end’ gets more attention than the artefact, a systematic dismantling of the myth of ‘the artist’ as a stand-alone genius, standing above, or aside from the world, needs to be enacted.

The fact that adding keywords like  Let’s Think Step By Step , adding “Greg Rutkowski”, prompt weights, and even negative prompting are still so enormously effective, is a sign that we are nowhere close to perfecting the “language” part of “large language models”.

What’s difficult is to state our aesthetic values clearly enough to enable the program itself to make the evaluation at each generation.

OpenAI, which has been accused by its peers of releasing tools to the public with reckless speed, is particularly good at designing interfaces for its models that feel like magic. “It’s a conscious design imperative to produce these moments of shock and awe,” Crawford says. “We’re going to keep having those moments of enchantment.”