Isabelle Levent

The deepest cases of creativity involve someone’s thinking something which, with respect to the conceptual spaces in their minds, they  couldn’t  have thought before. The supposedly impossible idea can come about only if the creator changes the pre-existing style in some way. It must be tweaked, or even radically transformed, so that thoughts are

“Our business has never been about the ease of creating imagery or the resulting volume. It is about connecting and cutting through.”

Because creativity  by definition  involves not only novelty but value, and because values are highly variable, it follows that many arguments about creativity are rooted in disagreements about value. 

There’s another edge case as well; in theory, with the same prompts and the random seed that’s used for generating the images, you could end up with someone else generating the same, or a very similar, image as what you created. 

the reconfiguration of culture as a domain of not just human-made meanings but also machinic calculation

Many people don't consider that when they use the internet, be that making a simple HTML/CSS site, or using a site through a big conglomerate, scrapers are scraping and crawlers are crawling the content unless you've specifically configured  robots.txt  and  no-index  rules to prevent it.