Caroline Mays

In New York, people speak fast. In the American South, they speak slowly. Both of them are a form of politeness, understood in a different way. In New York, you speak quickly because you respect the value of the other person’s time and you don’t want to take up too much of it. In the South, you speak slowly because you want to respect the person by... See more

the best storytellers understand that an essential part of their craft is knowing how to pack maximal meaning into minimal words.

“I have used all my life a wonderfully simple heuristic: charlatans are recognisable in that they will give you positive advice, and only positive advice, exploiting our gullibility and sucker-proneness for recipes that hit you in a flash as just obvious, then evaporate later as you forget them.”

— Nassim Nicholas Taleb, Antifragile

The late biologist E.O. Wilson said that “the real problem of humanity is the following: We have Paleolithic emotions, medieval institutions, and god-like technology. And it is terrifically dangerous.” Wilson said that back in 2011, long before any of us were talking about large language models or GPTs.

The world is built by those who can think, but it is ran by those who can articulate.

A few months ago during a talk at the University of Chicago’s Booth School of Business I was asked on how one goes about building a personal brand.

After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.

Identify three words that uniquely... See more