Caroline Mays

Change your project, change your future. And your project is a direct result of the clients you choose to serve.

I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These ... See more

Often we fail to improve our lives simply because things don't get bad enough. If your new job is hell, you’ll leave it, but if it’s just unsatisfying, you’ll likely grind it out. Thus, small problems often threaten our quality of life more than big ones.

The late biologist E.O. Wilson said that “the real problem of humanity is the following: We have Paleolithic emotions, medieval institutions, and god-like technology. And it is terrifically dangerous.” Wilson said that back in 2011, long before any of us were talking about large language models or GPTs.

“We are what we pretend to be, so we must be careful about what we pretend to be.”

On his deathbed, Darwin himself lamented having failed to keep feeding his mind those greatest nourishments of the empathic imagination — none mightier, he believed, than poetry and music — turning it instead into “a kind of machine for grinding general laws out of large collections of facts.” He saw, from the wistful vantage of nearing the void, h... See more