Ilana Ettinger
@ilanaettinger1
Ilana Ettinger
How Patagonia became Patagonia w/ Vincent Stanley
podcasts.apple.comWe have instinctual responses to help us choose the objects that meet our most basic needs—when we’re hungry, we seek food; when we’re cold, we want warmth. But there is an entire universe of desires for which we have no instinctual basis for choosing one object or another. For these objects of desire, Girard saw that the most important factor in
... See moreLuke Burgis • Why Everyone Wants the Same Things
Madhavan Ramanujam - How to Price Products onInvest Like the Best with Patrick O'Shaughnessy Colossus
podcasts.apple.com
How to do it: 1. Define a larger cause. 2. Articulate the problem better than anyone else. 3. Attack the status quo. 4. Define a category. 5. Build the right team. 6. Use “grassroots” customer testimony. 7. Release news in lightning strikes, not dribs and drabs. 8. Organize events to focus attention.9. Nurture your community. 10. Pick noble... See more
David Sacks • Your Startup Is a Movement
marketing and
Peter Thiel has said that the best startups are like a cult that believes in something true.
David Sacks • Your Startup Is a Movement
The Conversationalist
conversationalist.org
Greenwald proclaimed that competitive advantages fell into two distinct camps, customer captivity and resource captivity , and that the strength of these advantages were a function of scale.