Ilana Ettinger
@ilanaettinger1
Ilana Ettinger
On being an early adopter of organic cotton in Patagonia's garments: “The constraints we place on ourselves require innovation that then sets us apart from other companies”
Rodney Evans • How Patagonia became Patagonia w/ Vincent Stanley
Earned marketing is about brand, messaging, press, influencers, content — all the things that define who you are.
David Sacks • Your Startup Is a Movement
An interesting way of organizing multiple workstreams in life - especially relevant for people with portfolio careers or multiple businesses or varied projects and interests
For instance: in our society, there seems a general rule that, the more obviously one’s work benefits other people, the less one is likely to be paid for it. Again, an objective measure is hard to find, but one easy way to get a sense is to ask: what would happen were this entire class of people to simply disappear? Say what you like about nurses,... See more
David Graeber • On the Phenomenon of Bullshit Jobs by David Graeber (366ES) — Atlas of Places
Like “future of work” companies, workforce development companies are focused on addressing challenges in the labor markets. But unlike “future of work” companies, which are ambiguously defined to include a wide array of companies, the workforce development category is precisely focused on solutions that improve the quantity and quality of labor.
... See moreOliver Hsu • Building the American Workforce | Andreessen Horowitz
To win tomorrow’s war for talent, companies will need to construct new types of employee experiences. The best ones will blend the freedom and opportunity of working for the internet with the scale and community of traditional employment.
Nick deWilde • Why the new employer of choice is no employer at all
Peter Thiel has said that the best startups are like a cult that believes in something true.