Ilana Ettinger
@ilanaettinger1
Ilana Ettinger
Earned marketing is about brand, messaging, press, influencers, content — all the things that define who you are.
David Sacks • Your Startup Is a Movement
The Great Attrition is making hiring harder. Are you searching the right talent pools?
Aaron De Smetmckinsey.com
How to do it: 1. Define a larger cause. 2. Articulate the problem better than anyone else. 3. Attack the status quo. 4. Define a category. 5. Build the right team. 6. Use “grassroots” customer testimony. 7. Release news in lightning strikes, not dribs and drabs. 8. Organize events to focus attention.9. Nurture your community. 10. Pick noble... See more
David Sacks • Your Startup Is a Movement
Peter Thiel has said that the best startups are like a cult that believes in something true.
David Sacks • Your Startup Is a Movement
Greenwald proclaimed that competitive advantages fell into two distinct camps, customer captivity and resource captivity , and that the strength of these advantages were a function of scale.
Rick Zullo • Companies Build “Capabilities” Before They Build “Moats”
