Ilana Ettinger

How to do it: 1. Define a larger cause.  2. Articulate the problem better than anyone else. 3. Attack the status quo. 4.  Define a category. 5. Build the right team. 6.  Use “grassroots” customer testimony. 7.  Release news in lightning strikes, not dribs and drabs. 8. Organize events to focus attention.9. Nurture your community. 10. Pick noble... See more

Overemployment is more than just a style of work. It’s an ideology of individualism and self-reliance held by many who feel that corporations have turned their backs on workers.

It’s because there’s still a widespread reverence for the “ideal worker.” We commonly define the ideal worker as someone who starts working in early adulthood and continues, full-time and full force, for 40 years straight. The concept reflects a breadwinner-homemaker model that dates back to the Industrial Revolution and functioned fairly well

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Peter Thiel has said that the best startups are like a cult that believes in something true.

Hell is a collection of individuals who are spending the bulk of their time working on a task they don’t like and are not especially good at.

Two centuries ago, 84% of Americans worked on (mainly) our own farms in order to feed ourselves (decentralized, inefficient). By a century ago, we worked for a boss in big factories (centralized, more efficient), and today, while many people still work inside of big companies, more and more of us are working for ourselves or in creative jobs while

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