Ilana Ettinger
@ilanaettinger1
Ilana Ettinger
Productize to segments and use casesPrice for value and then back out costs to find marginSell benefits not featuresPrice before product - figure out the value firstBundle leading items with additional features
Patrick O'Shaughnessy • Madhavan Ramanujam - How to Price Products onInvest Like the Best with Patrick O'Shaughnessy Colossus
How to do it: 1. Define a larger cause. 2. Articulate the problem better than anyone else. 3. Attack the status quo. 4. Define a category. 5. Build the right team. 6. Use “grassroots” customer testimony. 7. Release news in lightning strikes, not dribs and drabs. 8. Organize events to focus attention.9. Nurture your community. 10. Pick noble... See more
David Sacks • Your Startup Is a Movement
on the concept of Combinatory Play
Inclusivity and
‘7 Rules of Power’ by Jeffrey Pfeffer: How good people can accumulate power
Kevin J. Delaney charterworks.com
leadership and
