Ilana Ettinger

Productize to segments and use casesPrice for value and then back out costs to find marginSell benefits not featuresPrice before product - figure out the value firstBundle leading items with additional features

The labor-market conditions that will generate convergence in pay between genders – the technological and institutional changes that reduce the cost of temporal flexibility – will make life better for almost everybody.

Weaving surprising science with personal stories and original illustrations, each chapter examines one uncomfortable feeling—like envy, burnout, and anxiety—and lays out strategies for making it manageable.

Hell is a collection of individuals who are spending the bulk of their time working on a task they don’t like and are not especially good at.

On being an early adopter of organic cotton in Patagonia's garments: “The constraints we place on ourselves require innovation that then sets us apart from other companies”

Peter Thiel has said that the best startups are like a cult that believes in something true.