Ilana Ettinger
@ilanaettinger1
Ilana Ettinger
How to do it: 1. Define a larger cause. 2. Articulate the problem better than anyone else. 3. Attack the status quo. 4. Define a category. 5. Build the right team. 6. Use “grassroots” customer testimony. 7. Release news in lightning strikes, not dribs and drabs. 8. Organize events to focus attention.9. Nurture your community. 10. Pick noble... See more
David Sacks • Your Startup Is a Movement
Status Signaling and
Strategy and
To win tomorrow’s war for talent, companies will need to construct new types of employee experiences. The best ones will blend the freedom and opportunity of working for the internet with the scale and community of traditional employment.
Nick deWilde • Why the new employer of choice is no employer at all
What others may see as a moat, we may more earnestly see as “stickiness” or “defensibility” rather than as an outright moat. As we wrote about in “What is a “Moat” and why does it matter?” , we define moats as “Proven, perpetuating and permanent unit economic advantages from peers within a competitive set” . These moats need to be rooted in
... See moreRick Zullo • Companies Build “Capabilities” Before They Build “Moats”
A world without teachers or dock-workers would soon be in trouble, and even one without science fiction writers or ska musicians would clearly be a lesser place. It’s not entirely clear how humanity would suffer were all private equity CEOs, lobbyists, PR researchers, actuaries, telemarketers, bailiffs or legal consultants to similarly vanish.... See more
David Graeber • On the Phenomenon of Bullshit Jobs by David Graeber (366ES) — Atlas of Places
To be sure, we’re seeing the erosion of the ideal of an employee whose family responsibilities are kept tastefully out of sight.