On Doing16
Isaac Friedman-Heiman

Be regular and orderly in your life, so that you may be violent and original in your work. — Gustave Flaubert, 1876

“Never do anything by halves if you want to get away with it. Be outrageous. Go the whole hog. Make sure everything you do is so completely crazy it's

How to think9
Isaac Friedman-Heiman

“It is hard to get a man to understand something when his salary depends on him not understanding it.”

We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Bill Gates, The

Investment Wisdom10
Isaac Friedman-Heiman

Our business model focuses on maximizing the lifetime value of a customer relationship. We make significant investments in acquiring new customers and

Average founders what a VC who will help them. The best founders want a VC who they know won’t fuck things up.

"Valuation is a hurdle for future behavior, not a reward for past behavior"

The quality <-> commodity barbell3
Isaac Friedman-Heiman

Consumer demand for smaller scale and human-crafted versions of everything will grow in an AI world. While the future of work might lend itself to sma

Substack’s tagline— “a new economic engine for culture”—hides a paradox: high-brow and high-growth rarely coexist.

Well written4
Isaac Friedman-Heiman

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Ideas I want to write about5
Isaac Friedman-Heiman

“The greatest sign of an ill-regulated mind is to believe things because you wish them to be so.” — Louis Pasteur

You waste years by not being able to waste hours.

Art Amid Science1
Isaac Friedman-Heiman

“I doubt if more than one campaign in a hundred contains a big idea. I am supposed to be one of the more fertile inventors of big ideas, but in my lon

Small World2
Isaac Friedman-Heiman

Vertical SaaS proved to be a sleeping giant that transformed industries during the first cloud revolution. Today, the top 20 US publicly traded vertic

The current fervor around robotics, particularly humanoid robots, exemplifies this shift. Investors are betting on the most generalizable approaches,

the next blue bottle won’t be a coffee shop1
Isaac Friedman-Heiman
Online/ offline1
Isaac Friedman-Heiman

“Fifteen years ago, the internet was an escape from the real world. Now, the real world is an escape from the internet.”

Relationship with Time133
Keely Adler

Sometimes, earning less and bringing back time is just as precious as making more money.

Art critic Jonathan Crary’s book 24/7 explores how we entered a culture that battles against rest and time itself. A nonstop 24/7 culture that never t

Storytelling2
Isaac Friedman-Heiman