Victoire Aida (Vic)
@icedmoka
Victoire Aida (Vic)
“To advertise is to entice. Subconsciously, we’re all advertising all day long. For ourselves, our jobs, or our dreams. Our neighbourhood, city or country. We defend our convictions, come up with new products and services and convince others that we’re right.” - David Snellenberg, from THINK LIKE AN ADMAN, DON’T ACT LIKE ONE
Let me show you the four levels that separate content creators from category leaders:
Level 1: The Knowledge Trap
You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart
Level 2: The Experience Edge
This is where... See more
Level 1: The Knowledge Trap
You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart
Level 2: The Experience Edge
This is where... See more
Max Bernstein • How to Build the Frameworks That Shape Industries
"What information, if we had it, would make this decision easy?"
Then: "What's the quickest way we can get that information?"
(Via Matt Lerner)
The opposite of communion is also useful to me. When I am with others, when I read books, when I look at Twitter—I feel like a dam filling with water, with potential energy. But it is usually not until I spend a long time alone in my head that it turns into kinetic energy.
Henrik Karlsson • On Having More Interesting Ideas
I am very affected by place. Actually I think everyone is. Probably more than they realize.
Our surroundings act on us. Some foster chaos, others encourage enchantment. Broad landscapes, beautiful artwork, and ancient architecture fill people with awe. Office buildings with drop ceilings and an unimaginative palette of gray, screeching subways, and... See more
Our surroundings act on us. Some foster chaos, others encourage enchantment. Broad landscapes, beautiful artwork, and ancient architecture fill people with awe. Office buildings with drop ceilings and an unimaginative palette of gray, screeching subways, and... See more
Tommy Dixon • surroundings that speak of enchantment
People on social media are constantly trying to destigmatize being “try-hard,” because you can’t really be online without trying. But it will never work. It will always be more compelling to garner people’s admiration naturally than to do it on purpose, and the people best at that will always be the most interesting, culturally speaking.
Haley Nahman • #89: The death of sex
We don’t give other people credit for the same interior complexity we take for granted in ourselves, the same capacity for holding contradictory feelings in balance, for complexly alloyed affections, for bottomless generosity of heart and petty, capricious malice. We can’t believe that anyone could be unkind to us and still be genuinely fond of us,... See more
Sometimes magic is just someone spending more time on something than anyone else might reasonably expect
- Will Guidara, unreasonable hospitality