Victoire Aida (Vic)

Let me show you the four levels that separate content creators from category leaders:

Level 1: The Knowledge Trap

You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart

Level 2: The Experience Edge

This is where differentiatio... See more

The opposite of communion is also useful to me. When I am with others, when I read books, when I look at Twitter—I feel like a dam filling with water, with potential energy. But it is usually not until I spend a long time alone in my head that it turns into kinetic energy.

I am very affected by place. Actually I think everyone is. Probably more than they realize.

Our surroundings act on us. Some foster chaos, others encourage enchantment. Broad landscapes, beautiful artwork, and ancient architecture fill people with awe. Office buildings with drop ceilings and an unimaginative palette of gray, screeching subways, and... See more

People on social media are constantly trying to destigmatize being “try-hard,” because you can’t really be online without trying. But it will never work. It will always be more compelling to garner people’s admiration naturally than to do it on purpose, and the people best at that will always be the most interesting, culturally speaking.

We don’t give other people credit for the same interior complexity we take for granted in ourselves, the same capacity for holding contradictory feelings in balance, for complexly alloyed affections, for bottomless generosity of heart and petty, capricious malice. We can’t believe that anyone could be unkind to us and still be genuinely fond of us,... See more

“Children don’t see the world, don’t observe the world, don’t contemplate the world, but are so deeply immersed in the world that they don’t distinguish between it and their own selves.” - Karl Ove Knausgaard, Autumn