We are always telling stories, whether we realize it or not. We might as well get good at it. Good stories win people over. They provoke and inspire and inflame the human spirit. It’s a tremendous source of power.
Getting onboarding right means knowing precisely what people want to accomplish and then putting all your energy into getting them there in the most effective way.
It’s widely believed that 90-95% of the thoughts people experience are repeated thoughts from the previous day. And many of those repeated thoughts are unhealthy ones. I believe this repetition occurs when we become unaware of our attention’s whereabouts. When left unchecked, our attention gravitates towards the dark place in our mind where bad... See more
the design field (digital or otherwise) has struggled for decades to achieve an invisible, and dare I say, imaginary seat at the table. In our efforts to get business to take us seriously, we have distorted the true value of design, which is what makes it unique in the first place. The true value of design, however, was never to find a single... See more