Your goal should be to welcome people into your product in a way that excites them to become lifelong customers. Excitement is achieved through a delightful onboarding experience.
The fastest growing sector of the culture economy is distraction . Or call it scrolling or swiping or wasting time or whatever you want. But it’s not art or entertainment, just ceaseless activity.
The key is that each stimulus only lasts a few seconds, and must be repeated.
During coffee breaks, he avoids conversation because he doesn’t like living life at “1x speed.” With a sped-up voice in his ear instead, he looks out of the 32nd floor of his company’s office and dreams of the day when he can finally quit his job and have the time to consume even more information
We are always telling stories, whether we realize it or not. We might as well get good at it. Good stories win people over. They provoke and inspire and inflame the human spirit. It’s a tremendous source of power.
McKinney is right: You could just go out and find it, but really, you had to. As is true in so many life lessons, the work is the point. And the internet used to be more work to experience. Today, it’s more work to avoid