McKinney is right: You could just go out and find it, but really, you had to. As is true in so many life lessons, the work is the point. And the internet used to be more work to experience. Today, it’s more work to avoid
I want us to collectively raise the bar for what we expect from our digital experiences. Life isn't just a series of problems to be solved but moments to be lived. As we find ourselves spending more and more of our time in the digital world—especially now—we should expect that world to inspire, surprise, and dare I say, even challenge us. We are... See more
Also, a well is an apt metaphor, because wells aren’t the value, they’re the container for the value. All the internet’s deepest wells sell their water — you and me . As much as every company likes to claim innovation and the technorati love to label innovators, innovation is not what’s happening here. Not really. The internet wells all do the same... See more
Your goal should be to welcome people into your product in a way that excites them to become lifelong customers. Excitement is achieved through a delightful onboarding experience.