Laura Castellano
@heylovelygirl
Laura Castellano
This content does not come from inside us. The Source is out there. A wisdom surrounding us, an inexhaustible offering that is always available.
Rick Rubin • The Creative Act: A Way of Being
1. Define Your Brand Core
Write down 3 words you want people to associate with you.
Ask a close friend how they’d describe you, see where the overlap is.
Lock those words in as your guiding compass.
2. Audit Your Online Presence
Do a ruthless unfollow: influencers who just push products, someone you knew 10 years ago who never said a word to you,... See more
Write down 3 words you want people to associate with you.
Ask a close friend how they’d describe you, see where the overlap is.
Lock those words in as your guiding compass.
2. Audit Your Online Presence
Do a ruthless unfollow: influencers who just push products, someone you knew 10 years ago who never said a word to you,... See more
Rebrand yourself in 30 days
Key Insight: A personal essay thrives when you’re willing to be vulnerable and open about your experiences. If you stay true to your emotions, your reader will feel that truth and connect with your words.
The open Letters • The Beginner’s Guide to Writing Personal Essays
When you’re working, there’s so much self-loathing. Everyone feels like their stuff is awful. When I was at CalArts I was studying painting—I’m a terrible painter—but I remember there’s a stage of a painting that just looks like a mess and then all of a sudden it becomes a painting. Movies are like that too. Magically it starts to take shape. Now I
... See moreAdam Moss • The Work of Art: How Something Comes from Nothing
TikTok - Make Your Day
tiktok.comTo read a book well, one should read it as if one were writing it.
The Yale Review • How Should One Read a Book?
The essay explores how reading is an active, imaginative, and demanding art that requires different approaches depending on the type of book; it argues that to truly engage, one must read with empathy, imagination, and critical judgment, recognizing the unique nature of each work and the writer's vision.
Different books require different reading expectations and approaches—one method doesn't fit all
Good reading blends generous imagination and critical judgment, engaging deeply with a writer's intent
Reading well can be as challenging as writing, demanding intellectual and emotional effort.
Great literature often asks readers to stretch their imagination and interpretive skills heroically.
Antes las redes eran divertidas. Ahora se sienten como otra obligación.
Publicar, responder, mostrar, estar disponible todo el tiempo.
Y cuando por fin tenemos un momento libre, lo llenamos con más scroll.
Byung-Chul Han lo llamó la sociedad del rendimiento:
donde hasta el descanso tiene que... See more
lu.beccassinoinstagram.com2026 is the year we go analog 🧶🪡📚📝. What analog hobby are you bringing back?! I’m going to do a whole solo podcast episode on this topic since I’m excited about all of the second order effects we are going to start seeing in this space (& all of the opportunities for startups!) #socialcurrency
instagram.com