Lisa Grimm

Community formation takes content as input (curation as a form of sensemaking) and outputs more content in the form of cultural production (creation as a form of cultural practice).

At the end of the day, marketing leaders care about data, discovering new ways to think, and being able to make connective pathways through traditional marketing funnels—and that’s what my expertise is in.

Charging directly > Ads

While platforms that depend on ads must harvest attention any way they can, platforms that depend on people’s willingness to pay have to generate trust and value.

Directly charging creates high expectations from our customers and in aspiring to meet those expectations, we are held accountable to deliver a product that you... See more

their company culture being built around S.T.E.W. an acronym for Satisfy the customer, work together as a Team, strive for Excellence in everything you do and get the customer to say Wow—they don’t do them like Stew anymore.

GenZ’s not into Traditional Recipes

What is tradition to a generation that has been born with access to everything all at once? GenZ is known to have the lowest of brand loyalty when compared against older generations, so it’s no surprise to see them reject what feels conventional, and treat ingredients in the same way they’ve broken the fashion... See more

With startups acting as determinants of the future, lack of diversity in entrepreneurship trickles downstream into lack of diversity in the broader economy and culture.

For creative people this hits especially hard as social media’s invention of “personal brands,” “influencers,” and the “Creator Economy” turned the few remaining aspects of life that hadn’t yet been marketized into the last ways we could make a living without working for somebody else. Gradually and then suddenly creative people found themselves... See more

To me, the decision-maker should be the closest person to the problem who also meets these 3 conditions:

1. They have a deep understanding of the problem

2. They have the ability to solve the problem

3. They understand the full consequences of their decisions

Secrecy is sexy. I like my secret life that nobody else gets access to. There’s no judgment, no performance, no worrying about what to wear, or if the table is messy. Feeling relaxed, safe, healthy, and hot is a very inspiring headspace.