Lisa Grimm

Code is cheap. Money now chases utility wrapped in taste, function sculpted with beautiful form, and technology framed in artistry.

But what exactly is taste? The dictionary says it’s the ability to discern what is of good quality or of a high aesthetic standard . But who sets that standard? Taste may be subjective, but within a given culture or... See more

What started as a trickle of evidence has become a deluge of research over the past couple of decades showing that emotions and food are inextricably entwined. Knowing the science empowers us to appreciate and use food's massive effect on how we feel emotionally.

What’s inspiring you? - Zoe

I like using data to come up with solutions. I like solving problems. Logic and things that make sense are very soothing. I’m inspired by engineer-artists; the show How It’s Made is perfect content, as is the YouTube channel Primitive Technology. I’m inspired by seeing workspaces of artists of any kind, I love going to... See more

Food in America is an almost six trillion dollar industry, so it’s no surprise that some of the best food writing takes us deep into the world of business. But here too food writers are bringing something special to the table, another way of peering behind the curtain.

A dream hire for me would be a hyper social, hyper considerate relationship manager (with great taste) who could actually form bonds with influencers and know their birthdays and communicate and do thoughtful things outside of campaigns, when we’re asking them for something in return. It seems like relationship management is the most important... See more

The latter is, to be clear, a worthwhile goal — I’d also love to see more people at ease in their kitchens, unburdened by the fallacy that a meal has to be perfect and/or Instagram-pretty to be legitimate.

Charging directly > Ads

While platforms that depend on ads must harvest attention any way they can, platforms that depend on people’s willingness to pay have to generate trust and value.

Directly charging creates high expectations from our customers and in aspiring to meet those expectations, we are held accountable to deliver a product that you... See more

GenZ’s not into Traditional Recipes

What is tradition to a generation that has been born with access to everything all at once? GenZ is known to have the lowest of brand loyalty when compared against older generations, so it’s no surprise to see them reject what feels conventional, and treat ingredients in the same way they’ve broken the fashion... See more

Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.

A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not... See more