Lisa Grimm

When content production and distribution is infinite, the important aspect is its primary function in crafting and proliferating culture*.* In other words, the value of content today comes primarily from its use in cultural production.

Since social media platforms provide easily accessible performance data, creators and brands are incentivized to only post algorithm-tested images. Knowing what “works” means fewer people are interested in taking visual risks, resulting in long-term visual homogenisation.

At the end of the day, marketing leaders care about data, discovering new ways to think, and being able to make connective pathways through traditional marketing funnels—and that’s what my expertise is in.

Food in America is an almost six trillion dollar industry, so it’s no surprise that some of the best food writing takes us deep into the world of business. But here too food writers are bringing something special to the table, another way of peering behind the curtain.

While it is true that the amount of marketing and publicity publishers invest in books varies, it is also true that authors must be active participants in their book promotion. That will not change because the most effective way for authors to reach readers is through building their audience.

The internet certainly played its part. As we spend increasing hours buried in our computers the very fact that food can't be consumed virtually gives it a special resonance. You can, of course, post pictures of what you’re eating - people do that by the millions - but that’s no substitute for the scent of onions caramelizing in butter, the sound... See more

The feeling after a release sells out is euphoric. The kind of clear-cut validation that’s rare for creative people. When we’ve spoken with creators after their Metalabel drops have sold out they’ve felt celebrated and seen. We get to put our imposter syndrome aside and enjoy the moment.

But beware! We should not always aim to sell out. As we’ve... See more

Food used to be something to eat; now it is something to talk about, as important as music, art and movies.