Lisa Grimm

Since social media platforms provide easily accessible performance data, creators and brands are incentivized to only post algorithm-tested images. Knowing what “works” means fewer people are interested in taking visual risks, resulting in long-term visual homogenisation.

GenZ’s not into Traditional Recipes

What is tradition to a generation that has been born with access to everything all at once? GenZ is known to have the lowest of brand loyalty when compared against older generations, so it’s no surprise to see them reject what feels conventional, and treat ingredients in the same way they’ve broken the fashion... See more

‘From my side of the [advertising/editorial] wall, we know restaurant margins aren’t great.

Charging directly > Ads

While platforms that depend on ads must harvest attention any way they can, platforms that depend on people’s willingness to pay have to generate trust and value.

Directly charging creates high expectations from our customers and in aspiring to meet those expectations, we are held accountable to deliver a product that you... See more

What started as a trickle of evidence has become a deluge of research over the past couple of decades showing that emotions and food are inextricably entwined. Knowing the science empowers us to appreciate and use food's massive effect on how we feel emotionally.

Plus, a letter can be friendly-ish, but also distant; it can command and liberate, or inspire and comfort, sometimes at once. Letters avoid the personality-less alternatives—of pure, anonymous instruction and pure, anodyne aspiration—toward which cookbooks might track, the way newsletters can provide relief from the worst tendencies of YouTube... See more

Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.

A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not... See more

For creative people this hits especially hard as social media’s invention of “personal brands,” “influencers,” and the “Creator Economy” turned the few remaining aspects of life that hadn’t yet been marketized into the last ways we could make a living without working for somebody else. Gradually and then suddenly creative people found themselves... See more

With startups acting as determinants of the future, lack of diversity in entrepreneurship trickles downstream into lack of diversity in the broader economy and culture.