Lisa Grimm

However, if new tools and techniques can help creators visualize, experiment, and explore the full landscape of their imagination with far less cost, perhaps we can advance new ideas at a fraction of the cost.

Community is internet-native media. Yet the vast majority of creators and publications are still built around the value of content . It’s no wonder why today’s digital media businesses are deeply broken.

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Why the Democrats Lost Tech

And How to Win it Back

Jul 23

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Amazon is a two sided marketplace, made up of:

1. Buyers


2. Sellers

“Yeah, no sh*t” – you, probably.

What you might not know is that over 60% of the stuff sold on the platform doesn’t actually come from Amazon, but independent sellers. ️

But it wasn’t always like this...

• Between 1994 and 2000, everything on the site was sold by Amazon


• In that time

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Since social media platforms provide easily accessible performance data, creators and brands are incentivized to only post algorithm-tested images. Knowing what “works” means fewer people are interested in taking visual risks, resulting in long-term visual homogenisation.

What started as a trickle of evidence has become a deluge of research over the past couple of decades showing that emotions and food are inextricably entwined. Knowing the science empowers us to appreciate and use food's massive effect on how we feel emotionally.

Plus, a letter can be friendly-ish, but also distant; it can command and liberate, or inspire and comfort, sometimes at once. Letters avoid the personality-less alternatives—of pure, anonymous instruction and pure, anodyne aspiration—toward which cookbooks might track, the way newsletters can provide relief from the worst tendencies of YouTube... See more

A dream hire for me would be a hyper social, hyper considerate relationship manager (with great taste) who could actually form bonds with influencers and know their birthdays and communicate and do thoughtful things outside of campaigns, when we’re asking them for something in return. It seems like relationship management is the most important... See more

Celebrity cookbooks are curious beasts, brand extensions of public figures we often do not associate with eating. Sometimes, the results are charming and unexpected: see, for example, titles from Snoop Dogg, Sophia Loren, Dolly Parton, and Valerie Bertinelli. Sometimes, they aren’t. Regardless, all celebrity cookbooks telegraph the same underlying,... See more