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The feeling after a release sells out is euphoric. The kind of clear-cut validation that’s rare for creative people. When we’ve spoken with creators after their Metalabel drops have sold out they’ve felt celebrated and seen. We get to put our imposter syndrome aside and enjoy the moment.
But beware! We should not always aim to sell out. As we’ve... See more
The latter is, to be clear, a worthwhile goal — I’d also love to see more people at ease in their kitchens, unburdened by the fallacy that a meal has to be perfect and/or Instagram-pretty to be legitimate.
For creative people this hits especially hard as social media’s invention of “personal brands,” “influencers,” and the “Creator Economy” turned the few remaining aspects of life that hadn’t yet been marketized into the last ways we could make a living without working for somebody else. Gradually and then suddenly creative people found themselves... See more
Community is internet-native media. Yet the vast majority of creators and publications are still built around the value of content . It’s no wonder why today’s digital media businesses are deeply broken.
their company culture being built around S.T.E.W. an acronym for Satisfy the customer, work together as a Team, strive for Excellence in everything you do and get the customer to say Wow—they don’t do them like Stew anymore.
While it is true that the amount of marketing and publicity publishers invest in books varies, it is also true that authors must be active participants in their book promotion. That will not change because the most effective way for authors to reach readers is through building their audience.