Sara St.

Sublime is an ethos-driven company.

Here is what we believe:

Intention > Attention

• The destruction of our attention compromises our ability to make sustained progress on anything worthwhile. 

• You don’t need to go live in a cabin or swear off Netflix. You just have to live more deliberately. 

• We are entering the post-information age. The bar

Plato’s Meno (84c):

Σωκράτης
οἴει οὖν ἂν αὐτὸν πρότερον ἐπιχειρῆσαι ζητεῖν ἢ μανθάνειν τοῦτο ὃ ᾤετο εἰδέναι οὐκ εἰδώς, πρὶν εἰς ἀπορίαν κατέπεσεν ἡγησάμενος μὴ εἰδέναι, καὶ ἐπόθησεν τὸ εἰδέναι;

Μένων
οὔ μοι δοκεῖ, ὦ Σώκρατες.

Σωκράτης
ὤνητο ἄρα ναρκήσας;

Μένων
δοκεῖ μοι.

Σωκράτης
σκέψαι δὴ ἐκ ταύτης τῆς ἀπορίας ὅτι καὶ ἀνευρήσει ζητῶν μετ᾽ ἐμοῦ, οὐδὲν ἀλλ᾽ ἢ

Socrates did not necessarily want to die. But being physically dead was preferable to being made mouth-dead by the state

So much of Socrates’ behaviour at his trial can be explained with him being an ENTP

χαλεπὰ τὰ καλά

beautiful/good things [are] difficult [to attain]