Glen Cassidy

Cognitive psychology explains this even more accurately. The brain does not record events in order; it creates a web of connections that are triggered later by need or emotion. The brands that win are those that occupy more nodes in that web and are therefore easier to retrieve when a choice must be made. Byron Sharp obviously calls this mental... See more

Can you engineer serendipity? In the “surface area of luck” theory, your chance of being lucky equals the actions you take towards your passion multiplied by the people you tell. Luck = (Passionate Doing) x (Effective Telling) h/t @VirenOswall... See more

My claim is that luxury goods are gradually becoming a noisier signal of one's position in society. This isn't to say that they don't still confer status — they clearly do. People still buy material items to signal their status. But because they've become a noisier signal over time, people are starting to signal their status with their beliefs and... See more