Being fine with periods of solitude, working alone, pushing things forward without others cheering you on...that's a superpower.
The ability to run your own race, despite what the world is doing, initially looks behind - but puts you out front.
My advice to young artists is to do what my painter friends at art school used to tell me—stop moaning and get to work, regardless of whether one is “feeling it” or not. Inspiration comes, in time, to the prepared mind, at least that is what I have found.
Low Attention Processing. Still True. Still Ignored.In 2001, Robert Heath published The Hidden Power of Advertising and proved something our industry still struggles to accept. He showed that advertising works most powerfully when we are barely paying attention to it. Not through rational persuasion or careful evaluation, but through repeated,... See more