Glen Cassidy
@glencassidy
Creative. Strategist. Always building.
Glen Cassidy
glencassidy.com
If algorithms delve into every corner of our lives until nothing inexplicable remains, the loss will be tremendous.
Tim Leberecht • The Business Romantic
Distinctive assets trapping memory: When a brand becomes so tied to its historical codes that it can’t evolve. Think of Kodak’s yellow or Nokia’s ringtone - both still trigger instant recognition, but for categories that moved on without them. Recognition without relevance.
Depth driving growth more than penetration: In subscription or usage-based... See more
Depth driving growth more than penetration: In subscription or usage-based... See more
Some times you need to go deeper, before you can go wider and see growth. Long, short, depth.
These are universal principles that apply to companies of all sizes! Their examples tends toward large stable brands only because they have the data is more readily accessible.The HBG books and their Rules all derive from Andrew Ehrenberg's NBD-Dirichlet model of consumer buying behavior.That model has decades of supporting research (much of it to... See more
Paul Venuto • feed updates
In an age of uneasy affluence, luxury is becoming less and less about collecting highly prized items and possessions. “Today we live in the age of conspicuous egalitarianism. The trick is to signal discernment while conveying everyman casualness.” The new lessons of luxury 👉 https://t.co/2kb5QMLsrL
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