Glen Cassidy

Most AI backlash is economic anxiety coated in a veneer of social justice. Alfalfa farming consumes 19 times the water that data centers do; there’s no sound environmental reason to boycott Claude but not GPS. When people say “AI is a moral stain,” they really mean: I am scared that I won’t be able to pay my bills.

Like it or not, creators are the new media plans.

A creator isn’t just a person with followers. They’re a rhythm of reach and repetition: still criminally underutilised by the branding old guard, who totally misunderstand how they actually work.

They publish often, in consistent environments, with a recognisable tone, style, and face. Over time this... See more

We are not guiding people down a path; we are planting memories in a probabilistic field. Every exposure is a chance to create or refresh one of those memory structures. Most will fail, a few will stick, and the ones that stick will determine market share.

I’m glad that I’m not the only one who misses old school human curation. For me, it’s more about wanting a connection moreso than valuing the actual thing being shared. I think this trend is accelerating. With generative AI and the ever-present algorithm that has sucked itself into every facet of our life, a part of the response to it will result... See more