Glen Cassidy

My new favourite AI trend. Incorporate your text or image into any scene. e.g. here's the Linear logo and name as part of various environments. Steps on how to do it in thread ↓

Because aura isn’t built by accident — it’s built through consistent lore building and narrative. The full piece is in the link below and consider subscribing to their substack if you are a brand marketer who wants to read more from this exploratory series. 👉

Show me someone who thinks Advertising will die because of AI and I'll show you someone who doesn't understand how Advertising and Brands work

Make art, and while everyone is deciding what they think of it, make more art.” — Andy Warhol

The concepts of mental availability and physical availability are well established in marketing but I’m increasingly convinced there is an important addition. Whether people can afford the thing they desire and is easy to buy. This is the financial availability of consumers. It’s not about relative or absolute pricing it’s whether people can afford... See more