Glen Cassidy

My advice to young artists is to do what my painter friends at art school used to tell me—stop moaning and get to work, regardless of whether one is “feeling it” or not. Inspiration comes, in time, to the prepared mind, at least that is what I have found.

Creativity versus imagination

Creativity typically refers to applied problem-solving, often operationalized through practical techniques. It is possible to train creativity like a muscle—to generate novelty through recombination, transformation or adaptive iteration. Creativity thrives within constraint and is usually focused on producing outcomes.... See more

Honour your creativity

In many ways, I feel fortunate that we built Poolsuite, Vacation® and other projects before AI became as accessible as it is now. That time gave me a runway to hone the skill of being creative. But the other day, I found myself slipping into a terrible new habit, and turning to ChatGPT before I even gave my brain 30 seconds to... See more

I believe media buying will be commoditized fast, while creativity and narrative strategy will be the real moat. T