Glen Cassidy

I believe media buying will be commoditized fast, while creativity and narrative strategy will be the real moat. T

The most effective brands do not persuade. They embed themselves as inevitabilities. Defaults that feel less like choices and more like recognition. Think about the last time you reached for a familiar brand without thinking. You did not weigh features or recall an ad. The alternative simply felt like more effort.

‘Never allow growth to out run culture’.

It’s Not ‘Mess.’ It’s Creativity.