Design direction by Actual Source for Atmos Magazine Volume 11: MICRO/MACRO. “Our universe is an endless series of worlds within worlds. From the molecular ones we carry to the vastness...
Can advertising really grow a brand by nudging memory?New research from the Ehrenberg-Bass Institute — by Kelly V., Armando Maria Corsi, Dr Virginia Beal, and Byron Sharp — shows how advertising works by building memory, not changing minds.It just needs to get into memory.And when it does, it can meaningfully increase mental availability.👉 Mental... See more
Because aura isn’t built by accident — it’s built through consistent lore building and narrative. The full piece is in the link below and consider subscribing to their substack if you are a brand marketer who wants to read more from this exploratory series. 👉