Glen Cassidy
@glencassidy
Creative. Strategist. Always building.
Glen Cassidy
glencassidy.com
Are Attention Spans Actually Shrinking? (Pt 1)
open.substack.com
What is a brand? "A brand is a complex network of thoughts, information, feelings, beliefs, experiences, and attitudes associated with a specific offering in consumers’ memories that shapes the way…...
linkedin.com
People dramatically under estimate how many decisions one has to make before shipping the v1 of even the simplest product. They all seem obvious in retrospect, but so, so much thinking had to happen to ship something like "press a button, get a ride."
Tweets From the Wolf of Bay St. · @TheBayStWolf • Tweet
the depth of a conversation depends on how deeply seen you feel, not on the topic of conversation
Abstract Fairyx.comIf algorithms delve into every corner of our lives until nothing inexplicable remains, the loss will be tremendous.
Tim Leberecht • The Business Romantic
Distinctive assets trapping memory: When a brand becomes so tied to its historical codes that it can’t evolve. Think of Kodak’s yellow or Nokia’s ringtone - both still trigger instant recognition, but for categories that moved on without them. Recognition without relevance.
Depth driving growth more than penetration: In subscription or usage-based... See more
Depth driving growth more than penetration: In subscription or usage-based... See more
Some times you need to go deeper, before you can go wider and see growth. Long, short, depth.
Had a great time repping Thinkerbell at 'The Great Attention Recession' at RMIT Online Skills Fest with the very impressive Mason Rook Georgia Fink and Bridget Cleary Some important things...
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send this to someone who thinks AI has it all figured out Seth Godin 🌔 https://lnkd.in/d_MSHqHV | sublime
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Narrative design…it’s the stitching together part, the picking, the stories”