Glen Cassidy
@glencassidy
Creative. Strategist. Always building.
Glen Cassidy
glencassidy.com
The creator economy isn’t about influence. It’s about infrastructure.
If someone calls them influencers, run a mile. It’s a proper giveaway they don’t understand the economics of attention of the world they're trying to harness.
The creator world isn’t a media channel. It’s a parallel media infrastructure with its own broadcasters, publishers, and... See more
If someone calls them influencers, run a mile. It’s a proper giveaway they don’t understand the economics of attention of the world they're trying to harness.
The creator world isn’t a media channel. It’s a parallel media infrastructure with its own broadcasters, publishers, and... See more
Link
A long read for all you research nerds like us. Our latest research memo is here and downloadable for free via @wetransfer.
Part of Networked Culture, our trilogy of research publications exploring networked technologies and internet subcultures.
Featuring our worlding contributors... See more
instagram.com
People are asking what is this “The Pist-Naive Internet”
Here is an explanation of what it is
“"The Post-Naive Internet" refers to a new era of internet development where people are moving away from idealistic views of a free and open internet for everyone. Instead, they're focusing on... See more
Velvet Dunnsubstack.com
In general, consumers are now purchasing a repertoire of products to fill specific needs, instead of purchasing just one product. To illustrate: whereas ten years ago a typical household would have had just one type of milk in the fridge, a household today might buy cow’s milk, high-protein milk, and a plant-based alternative such as almond milk or... See more
The world of ‘ands’: Consumers set the tone
Need state driving brand promiscuity
