Because aura isn’t built by accident — it’s built through consistent lore building and narrative. The full piece is in the link below and consider subscribing to their substack if you are a brand marketer who wants to read more from this exploratory series. 👉
“One of the reasons the tech industry is so creatively bankrupt is that people just focus on attributes you can measure,” said Jony Ive, when told of the insecurity Kushner had confided to Rick Rubin. “I was very lucky at Apple, because Steve [Jobs] showed me there was a way to articulate things like sensibility, intuition, taste, which all start... See more
“Great things start in little rooms. We started in a little room.” — @andre3000 and @bigboi accept @outkast’s Induction into the Rock & Roll of Fame.
📺 The 2025 Rock & Roll of Fame Induction Ceremony is now streaming on @DisneyPlus.
#RockHall2025