Glen Cassidy
@glencassidy
Creative. Strategist. Always building.
Glen Cassidy
glencassidy.com
Thanks to @darsh.35mm for this beautiful note about @sydneymusicdotnet in his “short letters about community”, published on his blog. This really sums up what we’re about.
We’ve got a link to the full piece in our stories if you’re keen to read the rest. A lot of lovely shoutouts — and an amazing link to an... See more
instagram.comIntroducing echo-systems
A map of shared interests
A map of shared interests
Connection | The Research Agency
What is a brand? "A brand is a complex network of thoughts, information, feelings, beliefs, experiences, and attitudes associated with a specific offering in consumers’ memories that shapes the way…...
linkedin.com
Rebrand — Stellar visual identity inspiration
rebrand.gallery
At this to World’s canvas.
spent two hours this week discussing the intracacies of a brand’s ‘funnel’.
And it was two hours utterly wasted.
Marketers love frameworks almost as much as they love jargon. None has endured longer than AIDA, that neat little ladder from Awareness to Interest to Desire to Action. It was written in 1898 by Elias St. Elmo Lewis, a copywriter trying... See more
And it was two hours utterly wasted.
Marketers love frameworks almost as much as they love jargon. None has endured longer than AIDA, that neat little ladder from Awareness to Interest to Desire to Action. It was written in 1898 by Elias St. Elmo Lewis, a copywriter trying... See more
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It’s Not ‘Mess.’ It’s Creativity.
Opinion | It’s Not ‘Mess.’ It’s Creativity. (Published 2013)
We are not guiding people down a path; we are planting memories in a probabilistic field. Every exposure is a chance to create or refresh one of those memory structures. Most will fail, a few will stick, and the ones that stick will determine market share.