Glen Cassidy
@glencassidy
Creative. Strategist. Always building.
Glen Cassidy
glencassidy.com
The two mantras of memory
It's healthy that we increasingly think about how our work becomes memorable, not just "relevant".
But within this debate there's a(nother) duality which i find extremely useful:
And i find this useful because some categories err more on one side than the other.
It's healthy that we increasingly think about how our work becomes memorable, not just "relevant".
But within this debate there's a(nother) duality which i find extremely useful:
- Do you need to be remembered?
- Or do you need to be recognised?
And i find this useful because some categories err more on one side than the other.
Rob • 🍣 Strategy is nothing without this small (but huge) thing
Connection | The Research Agency
theresearchagency.comBang on. Fragmentation might have been more of a worry 15 years ago but with the rise of super platforms the picture seems different today. What's probably more at play here is how fragmented our attention is, considering (1) we use more devices than ever and dual-screening is the norm and (2) never have we had access to a broader variety and... See more
Bang on. Fragmentation might have been more of a worry 15 years ago but with the rise of super platforms the picture seems different today. What's probably more at play here is how fragmented our attention is, considering (1) we use more devices than ever and dual-screening is the norm and (2) never have we had access to a broader variety and quantity of content in human history.
That's why the quality of our advertising is more important now than ever, or as you rightly say, meaningful influence.
In an age of uneasy affluence, luxury is becoming less and less about collecting highly prized items and possessions. “Today we live in the age of conspicuous egalitarianism. The trick is to signal discernment while conveying everyman casualness.” The new lessons of luxury 👉 https://t.co/2kb5QMLsrL
Liked Tweetstwitter.com
NC: Well, we are told relentlessly that the world is doomed. The media amplifies this idea to the point of hysteria. We are conditioned to only see the world in terms of oppression and corruption and degradation. To some degree it is hard not be sucked into this torrent of despair, to become hardened and cynical. However, it doesn’t take much to... See more
Nick Cave: “Conservatism Is an Aspiration”
NC: Boringly, my creativeness is in no way pathological. I work very hard, every day, and on some level it’s a dogged nine to five slog, and if it seems like my output is greater than your average musician or whatever it is I am, it’s because I put in more hours. It’s as simple as that.
That is not to say that on occasions I don’t enter into that... See more
That is not to say that on occasions I don’t enter into that... See more