Glen Cassidy
@glencassidy
Creative. Strategist. Always building.
Glen Cassidy
glencassidy.com
I often think and write about the importance of “world building” in today’s mixed-media reality: Brands have more control than ever over where and how consumers experience their point of view, from digital feeds and properties to packaging design and retail merchandising. And with that comes many new opportunities to build emotional texture.
Dan Frommer • The Scott Sternberg guide to building emotional brands
What is a brand? "A brand is a complex network of thoughts, information, feelings, beliefs, experiences, and attitudes associated with a specific offering in consumers’ memories that shapes the way…...
linkedin.com
This isn’t to say the digital won’t remain, or even that it won’t remain the primary medium. Rather, I think there are going to be more efforts to make the digital experience more human, to shift our relationships with it. Some say AI threatens this, I say it only reinforces it: nobody, really, likes AI, and our general distaste for it is going to... See more
