Glen Cassidy

@glencassidyCreative. Strategist. Always building.glencassidy.com/

The prompt I wish I'd discovered sooner: "I'm about to start this project. Interview me until you have 95% confidence about what I actually want, not

A lot of people will hate how I've done this post.Not because the substance is wrong - but because the language is."Business strategy""Brand strategy"

๐๐จ๐ญ๐ž๐ฌ ๐จ๐ง โ€œ๐ฌ๐ญ๐จ๐ซ๐ฒ๐ญ๐ž๐ฅ๐ฅ๐ข๐ง๐ โ€ โ€” ๐ฐ๐ก๐ฒ ๐ข๐ญโ€™๐ฌ ๐›๐จ๐ญ๐ก ๐ง๐ž๐œ๐ž๐ฌ๐ฌ๐š๐ซ๐ฒ ๐š๐ง๐ ๐š ๐Ÿ๐š๐: (1) Brands canโ€™t rely on intermediaries anymore and are facing an insanely competitive a

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