Glen Cassidy

So yes, the 60:40-ish split matters. But the real lesson is structural. If you reward efficiency over growth, fear over patience, and clicks over memory, you don’t just underperform - you hollow the brand out from within.'

Cognitive psychology explains this even more accurately. The brain does not record events in order; it creates a web of connections that are triggered later by need or emotion. The brands that win are those that occupy more nodes in that web and are therefore easier to retrieve when a choice must be made. Byron Sharp obviously calls this mental... See more

Practical imagination refers to the human capacity to project beyond immediate perception, navigate contradiction and generate meaning in conditions of uncertainty. It is not merely an extension of creativity nor a decorative faculty confined to the arts. Rather, it is a foundational dimension of cognition, culture and collective life—shaping how... See more