Glen Cassidy
@glencassidy
Creative. Strategist. Always building.
Glen Cassidy
glencassidy.com
Create a full funnel view with MyTelescope
youtube.comBuilding a funnel via search / key words
Thanks to @darsh.35mm for this beautiful note about @sydneymusicdotnet in his “short letters about community”, published on his blog. This really sums up what we’re about.
We’ve got a link to the full piece in our stories if you’re keen to read the rest. A lot of lovely shoutouts — and an amazing link to an... See more
instagram.com
Question your answers
Paul Venuto • feed updates
On AI
spent two hours this week discussing the intracacies of a brand’s ‘funnel’.
And it was two hours utterly wasted.
Marketers love frameworks almost as much as they love jargon. None has endured longer than AIDA, that neat little ladder from Awareness to Interest to Desire to Action. It was written in 1898 by Elias St. Elmo Lewis, a copywriter trying... See more
And it was two hours utterly wasted.
Marketers love frameworks almost as much as they love jargon. None has endured longer than AIDA, that neat little ladder from Awareness to Interest to Desire to Action. It was written in 1898 by Elias St. Elmo Lewis, a copywriter trying... See more
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The greater the artist, the greater the doubt. Perfect confidence is granted to the less talented as a consolation prize.
— Robert Hughes, 1996
— Robert Hughes, 1996