The creator economy isn’t about influence. It’s about infrastructure.
If someone calls them influencers, run a mile. It’s a proper giveaway they don’t understand the economics of attention of the world they're trying to harness.
The creator world isn’t a media channel. It’s a parallel media infrastructure with its own broadcasters, publishers, and... See more
A long read for all you research nerds like us. Our latest research memo is here and downloadable for free via @wetransfer.
Part of Networked Culture, our trilogy of research publications exploring networked technologies and internet subcultures.
Featuring our worlding contributors... See more