Can you engineer serendipity? In the “surface area of luck” theory, your chance of being lucky equals the actions you take towards your passion multiplied by the people you tell. Luck = (Passionate Doing) x (Effective Telling) h/t @VirenOswall 1/ https://t.co/BhvclGutBw

People dramatically under estimate how many decisions one has to make before shipping the v1 of even the simplest product. They all seem obvious in retrospect, but so, so much thinking had to happen to ship something like "press a button, get a ride."

Remember this for whenever you design something. https://t.co/pdZrYP87uR

Can’t ever get this image out of my head… Great writers write musically. https://t.co/J8wDku8r62

exploring brand promiscuity

These are universal principles that apply to companies of all sizes! Their examples tends toward large stable brands only because they have the data is more readily accessible.The HBG books and their Rules all derive from Andrew Ehrenberg's NBD-Dirichlet model of consumer buying behavior.That model has decades of supporting research (much of it to ... See more

The two mantras of memory

It's healthy that we increasingly think about how our work becomes memorable, not just "relevant".

But within this debate there's a(nother) duality which i find extremely useful:

1. Do you need to be remembered?


2. Or do you need to be recognised?

And i find this useful because some categories err more on one side than the other.

If everyone is busy making everything,

how can anyone perfect anything?

We start to confuse convenience with joy.

Abundance with choice.

Designing something requires focus.

The first thing we ask is:

What do we want people to feel?

Delight.

Surprise.

Love.

Connection.

Then we begin to craft around our intention.

It takes time.

There are a thousand no’s for ever... See more

My claim is that luxury goods are gradually becoming a noisier signal of one's position in society. This isn't to say that they don't still confer status — they clearly do. People still buy material items to signal their status. But because they've become a noisier signal over time, people are starting to signal their status with their beliefs and ... See more

My new favourite AI trend. Incorporate your text or image into any scene. e.g. here's the Linear logo and name as part of various environments. Steps on how to do it in thread ↓