Glen Cassidy

Serendipitous use of the internet is slowly going extinct as we replace link-hopping with the algorithmic-feed. Ranked results and recommendations have become the dominant mode of exploring information online.

This is what happens when you fetishise "creativity" over effectiveness. Which is the default agency mindset . Being cleverly creative is only helpful if it's in ruthless pursuit of a commercial effect. Adland has a strong tendency to see "creative" as the outcome, not just one of the important parts of making one type of advertising more... See more

how to prompt like a pro

1. share your raw idea 

2. ask: “what’s unclear, risky, or missing?”

3. then: “push this idea to its extreme”

4. then: “make this resonate with [my audience/customer/community]”

5. finally: “what would a 0.01% top operator do next?”