Show me someone who thinks Advertising will die because of AI and I'll show you someone who doesn't understand how Advertising and Brands work

These are universal principles that apply to companies of all sizes! Their examples tends toward large stable brands only because they have the data is more readily accessible.The HBG books and their Rules all derive from Andrew Ehrenberg's NBD-Dirichlet model of consumer buying behavior.That model has decades of supporting research (much of it to ... See more

My claim is that luxury goods are gradually becoming a noisier signal of one's position in society. This isn't to say that they don't still confer status — they clearly do. People still buy material items to signal their status. But because they've become a noisier signal over time, people are starting to signal their status with their beliefs and ... See more

Room for the

quiet, odd &

poetic web

“If you want a new world, start making it right now, in whatever you are doing.” This is the best advice I ever had, it came from Brian Eno. If you imagine the world you would like to be in and start making objects, systems and collaborations that belong to that world, that world comes into being.

25.

Disagree and commit

Consensus is cozy, but broad agreement is not our aim. The right decision is. Which is why we take the time to think, debate, persuade, listen and reconsider and then, someone, decides. If you disagree, that’s fine, but once the decision is made, it’s time to commit and support it completely.

The battle is between two wolves.

One is permanently angry, resentful, loud and aggressive. It’s always howling for our attention with sensational headlines, provocative images, and manipulative tactics.

It wants us to stay on the surface, encouraging us to react rather than reflect.

It feeds on outrage, doomscrolling, negativity, fear, and distracti... See more

The two mantras of memory

It's healthy that we increasingly think about how our work becomes memorable, not just "relevant".

But within this debate there's a(nother) duality which i find extremely useful:

1. Do you need to be remembered?


2. Or do you need to be recognised?

And i find this useful because some categories err more on one side than the other.

As consumers, we want to buy narratives whether we admit it or not.