Glen Cassidy
@glencassidy
Creative. Strategist. Always building.
Glen Cassidy
glencassidy.com
Chaos asks questions of you order never will
Paul Venuto • feed updates
You’ve cut through the noise to show why creators work so well: they’re not just content machines, they’re memory-building systems. It’s not about “influence” - it’s about encoding familiarity, emotion and trust in a way traditional media just can’t match.
spent two hours this week discussing the intracacies of a brand’s ‘funnel’.
And it was two hours utterly wasted.
Marketers love frameworks almost as much as they love jargon. None has endured longer than AIDA, that neat little ladder from Awareness to Interest to Desire to Action. It was written in 1898 by Elias St. Elmo Lewis, a copywriter trying... See more
And it was two hours utterly wasted.
Marketers love frameworks almost as much as they love jargon. None has endured longer than AIDA, that neat little ladder from Awareness to Interest to Desire to Action. It was written in 1898 by Elias St. Elmo Lewis, a copywriter trying... See more
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If you’re going to do high-level creative work, you have to accept the messiness of your initial creations, knowing that excellence is born from the sisters of patience and iteration.
The second you start condemning young and fragile ideas, you’re toast.
https://t.co/Yee5XC9jll
David Perellx.comMost AI backlash is economic anxiety coated in a veneer of social justice. Alfalfa farming consumes 19 times the water that data centers do; there’s no sound environmental reason to boycott Claude but not GPS. When people say “AI is a moral stain,” they really mean: I am scared that I won’t be able to pay my bills.
Jasmine • 🌻 42 notes on AI and work
