Design direction by Actual Source for Atmos Magazine Volume 11: MICRO/MACRO. “Our universe is an endless series of worlds within worlds. From the molecular ones we carry to the vastness...
One is permanently angry, resentful, loud and aggressive. It’s always howling for our attention with sensational headlines, provocative images, and manipulative tactics.
It wants us to stay on the surface, encouraging us to react rather than reflect.
It feeds on outrage, doomscrolling, negativity, fear, and... See more
Fragmentation is an agency problem, not an advertiser problem. The challenge – how your budget will generate maximum long-term benefit for your brand – has never been less about how we reach an audience and never been more about how we create meaningful influence.