Glen Cassidy
@glencassidy
Creative. Strategist. Always building.
Glen Cassidy
@glencassidy
Creative. Strategist. Always building.

So we may need to think of ourselves as always living a double life, the one that we wish for and the one that we practice; the one that never happens and the one that keeps happening.
People build brands as birds build nests, from scraps and straws we chance upon." (Jeremy Bullmore 1982).
This has never been more true - and the scraps and straws we make for people to find and collect have got smaller and exponentially more numerous today.