Glen Cassidy
@glencassidy
Creative. Strategist. Always building.
Glen Cassidy
glencassidy.com
The creator economy isn’t about influence. It’s about infrastructure.
If someone calls them influencers, run a mile. It’s a proper giveaway they don’t understand the economics of attention of the world they're trying to harness.
The creator world isn’t a media channel. It’s a parallel media infrastructure with its own broadcasters, publishers, and... See more
If someone calls them influencers, run a mile. It’s a proper giveaway they don’t understand the economics of attention of the world they're trying to harness.
The creator world isn’t a media channel. It’s a parallel media infrastructure with its own broadcasters, publishers, and... See more
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So we may need to think of ourselves as always living a double life, the one that we wish for and the one that we practice; the one that never happens and the one that keeps happening.
Adam Phillips • Missing Out: In Praise of the Unlived Life
Brand vs Product
NC: Boringly, my creativeness is in no way pathological. I work very hard, every day, and on some level it’s a dogged nine to five slog, and if it seems like my output is greater than your average musician or whatever it is I am, it’s because I put in more hours. It’s as simple as that.
That is not to say that on occasions I don’t enter into that... See more
That is not to say that on occasions I don’t enter into that... See more
Nick Cave: “Conservatism Is an Aspiration”
Archive the Fragment
Capture something incomplete. A thought, a sound, a sketch, a glitch, and let it live unfinished. Don’t explain it. Every fragment is a seed, and the mutant’s archive is built from what others discard, whether idea, something gone unnoticed or thrown away.
Capture something incomplete. A thought, a sound, a sketch, a glitch, and let it live unfinished. Don’t explain it. Every fragment is a seed, and the mutant’s archive is built from what others discard, whether idea, something gone unnoticed or thrown away.
Archive the fragment
Bang on. Fragmentation might have been more of a worry 15 years ago but with the rise of super platforms the picture seems different today. What's probably more at play here is how fragmented our attention is, considering (1) we use more devices than ever and dual-screening is the norm and (2) never have we had access to a broader variety and... See more
Bang on. Fragmentation might have been more of a worry 15 years ago but with the rise of super platforms the picture seems different today. What's probably more at play here is how fragmented our attention is, considering (1) we use more devices than ever and dual-screening is the norm and (2) never have we had access to a broader variety and quantity of content in human history.
That's why the quality of our advertising is more important now than ever, or as you rightly say, meaningful influence.
