Glen Cassidy

"There are two ways to make the world more mesmerizing: to seek out new and increasingly intense experiences, or to loosen the filters that make ordinary experience “ordinary”. You can go skydiving, or you can meditate for long enough that walking feels like skydiving. Either way, I think what we’re seeking is an escape back into what we used to... See more

“One of the reasons the tech industry is so creatively bankrupt is that people just focus on attributes you can measure,” said Jony Ive, when told of the insecurity Kushner had confided to Rick Rubin. “I was very lucky at Apple, because Steve [Jobs] showed me there was a way to articulate things like sensibility, intuition, taste, which all start... See more

The most effective brands do not persuade. They embed themselves as inevitabilities. Defaults that feel less like choices and more like recognition. Think about the last time you reached for a familiar brand without thinking. You did not weigh features or recall an ad. The alternative simply felt like more effort.

Fame is not an adequate measure of creative value. Otherwise, the Tate Modern would be full of TikTok dances.