That does not mean attention is useless. High-attention work can build emotion fast. Big, engaging campaigns and creative outliers can and do accelerate mental availability and should absolutely be aimed for. But those moments are the peaks, not the landscape. The everyday work of brand building happens through what Heath called “learning without... See more
In many ways, I feel fortunate that we built Poolsuite, Vacation® and other projects before AI became as accessible as it is now. That time gave me a runway to hone the skill of being creative. But the other day, I found myself slipping into a terrible new habit, and turning to ChatGPT before I even gave my brain 30 seconds to... See more