Glen Cassidy

I often think and write about the importance of “world building” in today’s mixed-media reality: Brands have more control than ever over where and how consumers experience their point of view, from digital feeds and properties to packaging design and retail merchandising. And with that comes many new opportunities to build emotional texture.

My advice to young artists is to do what my painter friends at art school used to tell me—stop moaning and get to work, regardless of whether one is “feeling it” or not. Inspiration comes, in time, to the prepared mind, at least that is what I have found.

It’s Not ‘Mess.’ It’s Creativity.

The concepts of mental availability and physical availability are well established in marketing but I’m increasingly convinced there is an important addition. Whether people can afford the thing they desire and is easy to buy. This is the financial availability of consumers. It’s not about relative or absolute pricing it’s whether people can afford... See more