Glen Cassidy
@glencassidy
Creative. Strategist. Always building.
Glen Cassidy
glencassidy.com
The Art of Being Unmistakable: A Collection of Essays About Making a Dent in The Universe
amazon.com
Cognitive psychology explains this even more accurately. The brain does not record events in order; it creates a web of connections that are triggered later by need or emotion. The brands that win are those that occupy more nodes in that web and are therefore easier to retrieve when a choice must be made. Byron Sharp obviously calls this mental... See more
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James Denman on LinkedIn: There's a lot of excellent writing and insights knocking around about the… | 33 comments
James Denmanlinkedin.com
Which one is your favorite 1-10? 🌀❤️
📷: @raminnazer
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subvert.fmArchive the Fragment
Capture something incomplete. A thought, a sound, a sketch, a glitch, and let it live unfinished. Don’t explain it. Every fragment is a seed, and the mutant’s archive is built from what others discard, whether idea, something gone unnoticed or thrown away.
Capture something incomplete. A thought, a sound, a sketch, a glitch, and let it live unfinished. Don’t explain it. Every fragment is a seed, and the mutant’s archive is built from what others discard, whether idea, something gone unnoticed or thrown away.
Archive the fragment
The concepts of mental availability and physical availability are well established in marketing but I’m increasingly convinced there is an important addition. Whether people can afford the thing they desire and is easy to buy. This is the financial availability of consumers. It’s not about relative or absolute pricing it’s whether people can afford... See more