Glen Cassidy
@glencassidy
Creative. Strategist. Always building.
Glen Cassidy
glencassidy.com
#gigalerts | Nick Marzano | 13 comments
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Subvert
subvert.fm
One of the best parts of my role at Ideally is I get to speak to 10 people every week who are undoubtedly smarter than me. | Simon Gawn
Simon Gawnlinkedin.com
People dramatically under estimate how many decisions one has to make before shipping the v1 of even the simplest product. They all seem obvious in retrospect, but so, so much thinking had to happen to ship something like "press a button, get a ride."
Tweets From the Wolf of Bay St. · @TheBayStWolf • Tweet
Low Attention Processing. Still True. Still Ignored.In 2001, Robert Heath published The Hidden Power of Advertising and proved something our industry still struggles to accept. He showed that advertising works most powerfully when we are barely paying attention to it. Not through rational persuasion or careful evaluation, but through repeated,... See more