Glen Cassidy

A few spring to mind

GitHub - Culture of “ship it.” More about collaboration and iteration, not grand vision.

Stripe - “We obsess over the developer experience.” More about elegance, documentation, and trustworthiness - the craft of commerce.

Figma - Culture-first, but grounded in product craft and collaboration effectively how we build as brand... See more

Do we need to be constantly inundated with a firehose of content tuned to our lowest, base desires?

These days, you don't go out and find cool stuff. You get served whatever pablum the platforms think you'll consume.

We need more mess, more friction.

Open protocols like RSS, email, and the web give us the foundation for being more mindful:

Having a... See more

The next generation of brands will still start with the story, but the other moats (logistics, distribution, sponsorships, etc) wither from there. We’ll see the next generation of “DTC” (direct to consumer) brands migrate to traditional retail channels, join large cross-brand data co-ops, shift marketing dollars to community management, and... See more

exploring brand promiscuity

The creator economy isn’t about influence. It’s about infrastructure.

If someone calls them influencers, run a mile. It’s a proper giveaway they don’t understand the economics of attention of the world they're trying to harness.

The creator world isn’t a media channel. It’s a parallel media infrastructure with its own broadcasters, publishers, and... See more