Glen Cassidy

The two mantras of memory

It's healthy that we increasingly think about how our work becomes memorable, not just "relevant".

But within this debate there's a(nother) duality which i find extremely useful:

1. Do you need to be remembered?


2. Or do you need to be recognised?

And i find this useful because some categories err more on one side than the other.

Because aura isn’t built by accident — it’s built through consistent lore building and narrative. The full piece is in the link below and consider subscribing to their substack if you are a brand marketer who wants to read more from this exploratory series. 👉

If everyone is busy making everything,

how can anyone perfect anything?

We start to confuse convenience with joy.

Abundance with choice.

Designing something requires focus.

The first thing we ask is:

What do we want people to feel?

Delight.

Surprise.

Love.

Connection.

Then we begin to craft around our intention.

It takes time.

There are a thousand no’s for... See more

NC: Well, we are told relentlessly that the world is doomed. The media amplifies this idea to the point of hysteria. We are conditioned to only see the world in terms of oppression and corruption and degradation. To some degree it is hard not be sucked into this torrent of despair, to become hardened and cynical. However, it doesn’t take much to... See more

What I’m pointing out is that that at some point you’ll need to decide which matters more: purpose or growth