Fragmentation is an agency problem, not an advertiser problem. The challenge – how your budget will generate maximum long-term benefit for your brand – has never been less about how we reach an audience and never been more about how we create meaningful influence.
One of the best parts of my role at Ideally is I get to speak to 10 people every week who are undoubtedly smarter than me. | Simon Gawn
I’m glad that I’m not the only one who misses old school human curation. For me, it’s more about wanting a connection moreso than valuing the actual thing being shared. I think this trend is accelerating. With generative AI and the ever-present algorithm that has sucked itself into every facet of our life, a part of the response to it will result... See more