The two mantras of memory

It's healthy that we increasingly think about how our work becomes memorable, not just "relevant".

But within this debate there's a(nother) duality which i find extremely useful:

1. Do you need to be remembered?


2. Or do you need to be recognised?

And i find this useful because some categories err more on one side than the other.

25.

Disagree and commit

Consensus is cozy, but broad agreement is not our aim. The right decision is. Which is why we take the time to think, debate, persuade, listen and reconsider and then, someone, decides. If you disagree, that’s fine, but once the decision is made, it’s time to commit and support it completely.

It seems odd to look at achievement through this lens, not as the thing the newspapers tell us it is, but – very often – as a species of mental illness. Those who put up the skyscrapers, write the bestselling books, perform on stage, or make partner may, in fact, be the unwell ones. Whereas the characters who – without agony – can bear an ordinary ... See more

My claim is that luxury goods are gradually becoming a noisier signal of one's position in society. This isn't to say that they don't still confer status — they clearly do. People still buy material items to signal their status. But because they've become a noisier signal over time, people are starting to signal their status with their beliefs and ... See more

The battle is between two wolves.

One is permanently angry, resentful, loud and aggressive. It’s always howling for our attention with sensational headlines, provocative images, and manipulative tactics.

It wants us to stay on the surface, encouraging us to react rather than reflect.

It feeds on outrage, doomscrolling, negativity, fear, and distracti... See more

exploring brand promiscuity

Chaos asks questions of you order never will