Gaia Soykok

It is dynamic - the markets change and you need to check in on it in time.

Jack asked one question once. "How does it make our users love twitter more ?"

Positioning: How your product is the best in the world delivering some value that well-defined companies care a lot about. How are you different? what value you can deliver that no one in the market can. And what market you are in?

advise to founders 1- planning early stage - weekly plan , quarter plan then annual 2- simple tools - no complexity 3- Company and product strategy are the same in the early stage. only once you are big there are many products and strategies.

Perhaps every generation opts out of the previous generation’s ponzi and instead decides to create its own.

IDEA 5 - in a high leverage role Do not work for positive ROI, minimise opportunity cost! ROI mindset is an opportunity cost.

Distinction was drawn among polymaths : passive serial and clustered. Huxley, Borges andWells areclaassifued as passive polymaths,

consider nontangibel rewards - praise and positive feedback are much less corrosive than cash and trophies

The way it starts - the founder has an idea, the marketing is a little bit different. Sales a little bit different and product managers are a little bit different. Duh! Not aligned! it is a group work - positioning exercise. The majority of the issues are misalignments.

Dan Ariely research in India Madurai, when the task called for rudimentary cognitive skills, larger rewards led to poorer performance. but as ing as the task involved only mechanical skill, bonuses worked as they would be expected the higher the pay, the better the performance