Gaia Soykok

doing 'three things well:1.Discover the asymmetries (…) and discern the potential between them.2.Turn asymmetries into capabilities by strategically embedding them within an organizational design configuration that exploits them and sustains their development.3.Match asymmetry-derived capabilities to market opportunities’ (Miller 2003), p. 965

The way it starts - the founder has an idea, the marketing is a little bit different. Sales a little bit different and product managers are a little bit different. Duh! Not aligned! it is a group work - positioning exercise. The majority of the issues are misalignments.

Reaching the end of your intuition for your user base, without data you make a lot of mistakes on the product. You have to spend time with your customers.

the starting point - the baseline rewards should be enough and fair - the salary , wages, benefits. Without a healthy baseline, motivation of any sort is difficult and often impossible. (FAIR keyword is important here)

the ideal of many-sidedness, the universal man (uomo universal) was put forward in the renaissance itself...

Specialism was born to handle the vast knowledge by reducing the areas one has to master. The word scientist was coined to separate the man of letters and investigators of nature. in french "specialite" comes into use. Ironallicay it is polymath August Comte coins the abstract noun specialisation. new words for new trends

consider that information asymmetry, far from being a source of market failures, is a condition for market opportunities to emerge. In this view, opportunities exist only because individuals do not possess substitutable information sets (either complete or incomplete) regarding market forces and technology.

Passive Polymaths Borges, Huxley, Borges, Sontag, all mention reading encyclopedias as a child.

information overload, with the printing there was an anxiety that there is too much to know. Leibniz wrote a horrible heap of books that is constantly increasing, Adrien Baillet feared the return of the barbarism as a a result of th ebooks increasing in multitudes, This lead to fragments of knowledge and the anxiety as well as praise and derogatory... See more

Example: Segway is archetypal wrong in positioning. He went on the next level of human transport, but then it comes to this thing on good morning America. everyone is disappointed. they can not place it.