Often founders think brand is a logo or the colors, and that it’s something you can think about later.
With @linear we thought about it the brand from the day one.
But brand is not a logo, colors or the website. It’s what you stand for as a company. You then build the brand in people’s minds... See more
People asking what taste is, or is there a framework ––
It's knowing what good looks like. Person who has taste in certain things, can find good things, create good things and point out how something needs to change to make it good.
Jiro from Jiro Dreams of Sushi: https://t.co/SVtBbEvuYn