all big ideas come from the unconscious. This isn't just true of art and science but advertising. Your unconscious isn't like the cupboard in Narnia. You can't just prop it open and step into some magical world. You've got to stuff it full of relevant information.
Go on.
When you can't fit another thing in there, you must unhook your rational thought... See more
A Simple Two-Word Description That Accurately Describes How Everything in the World Works
It’s mirrored reciprocation…That’s how the world works…mirrored reciprocation.
Krishna tells Arjuna in The Bhagavad Gita: “You have the right to work, but never to the fruit of work. You should never engage in action for the sake of reward...Those who are motivated only by desire for the fruits of action are miserable, for they are constantly anxious about the results of what they do.”
The most profound experiences of our lives are unphotographable, untiktokable, irreducible to representation in image or gesture, for they summon the totality of our being: sensation and perception, thought and feeling, the pleasing propulsive confusion we call curiosity and the bright ablution of certainty we call wonder.