Maria

IDENTITY

: Challenge: figuring out format / what’s the appropriate way to translate it into an article as well. Having the content overview at the top (Steven Bartlett’s podcast). What if people want to read the transcript instead?  

: Name -

: Vision

• if want to use to expand / comment on articles we put out: use as deep dive / POV - BTS from

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Examples:

WGSN Coffee Talks: https://www.instagram.com/reel/DGKwntHP9Vf/

F100 – expert network  https://podcasts.apple.com/gb/podcast/what-went-wrong-at-ssense/id1225204588?i=1000724802001

LinkedIn – how can we use our community there? See live podcast from Vogue Business (https://www.linkedin.com/posts/voguebusiness_the-best-indicator-of-the-future-i

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https://www.voguebusiness.com/story/fashion/are-diy-creators-fashions-next-big-influencers

• “Sustainable shopping is huge for Gen Z,” Stanback adds. For a generation fatigued by fast fashion and algorithm-driven sameness, crafting offers both self-expression and mindful consumption.

• For Ruby Gold, founder of Orchard, craft channels sentimentality into

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