The opposite of sensitive is not brave. It’s not brave to refuse to pay attention, to refuse to notice, to refuse to feel and know and imagine. The opposite of sensitive is insensitive, and that’s no badge of honor.”
“So much can be accomplished in one focused hour, especially when that hour is part of a routine, a sacred rhythm that becomes part of your daily life.”
— Dani Shapiro
If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.