Emily Sokolow

In the era of web apps and “product led growth,” the marketing page IS the product’s first mile experience IS the core value and end-to-end experience .

Reaching wide audiences requires all-terrain language, and the urgency of the present moment, amplified by chronological feeds, doesn’t allow for much stylistic variety. Efficiency is key — compressing as much information as possible to the least amount of words is the ideal of all communication.

While I do agree that many areas of interaction, like... See more

By sharing your writing: “You’re putting signals out into the world that you earnestly think are accurate, but at the same time, you’re humbled by the fact that the actual wisdom of your readers is more intelligent than you are, but you become more intelligent as a result of their feedback” – David Perell

Not everything I've wanted has manifested. This has usually been a blessing in disguise. Too many times I've believed that I wanted and needed something, but it was all for the wrong reasons. Over the years I've gained clarity and sighed with relief for not getting what I thought was surely meant for me. Often, I've not got what I wanted, only to... See more