Emily Sokolow

@emsok

Fine artist, writer & communication strategist. Moved from tech to advertising to the woods. NYC ~ Israel ~ LA.

🔎Communication strategy (integrated - brand, digital, content, messaging, SEO)

🎨Oil painting, surrealism, portraiture

All cardsCollections

The alchemy of the rewrite

open.substack.com

writing bravely

WORDS: Genius by David Whyte

David Whyte thevalueofsparrows.wordpress.com

Things to come back to when I’m feeling meh

“To live out our genius is to live out the conversation between our particular inherited body and the body of the world from which we seem to have been made.”

Feasibility Study for the Amsha Project

The document discusses the complexity of decision-making processes in relation to a specific issue, exploring feedback loops, actors, and impacts within a systemic perspective to address challenges effectively.

wiki.sheatufim.org.il

cross-cultural communication

Paper on systemic change in practice by Shitufim, an Israeli organization. Needs translation from Hebrew to English.

In the era of web apps and “product led growth,” the marketing page IS the product’s first mile experience IS the core value and end-to-end experience .

Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future

brand storytelling

A good reminder

From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework

Sari Azout sariazout.medium.com

brand storytelling

The importance of language in building a new product

Tom Morton on LinkedIn: I feel like we're in a Cambrian Explosion of new businesses founded by… | 73 comments

linkedin.com

Things to come back to when I’m feeling meh

Future of work for strategists

one of the most important and subtle questions in science is problem selection. How do you choose what to work on? No one tells you what to do. And you do have to answer this question multiple times. With a company, in some sense, you have to decide it once, and then it's an iterative process from there. Whereas in science, you're frequently... See more

critical thinking and sharpening the blade

Problem selection and how to think, referencing “Apprentice to Genius”

"Collaborate Together" - A New Way for Arab and Jewish Youth Collaboration in Mixed Cities throughout Israel

The report details the positive impact of the "Collaborate Together" project, fostering Arab-Jewish youth relations in mixed cities in Israel post-2021 social unrest through meaningful interactions and mutual understanding.

files.webversion.net

cross-cultural communication

The gambler needs to learn new knowledge about the machines and simultaneously use what they have already learned to optimize their decisions. In the literature, these two activities are referred to as exploring and exploiting. You can’t do both things at the same time. When you explore, you are pulling new arms on the bandit trying to figure out... See more

Henrik Karlsson • Almost Everyone I’ve Met Would Be Well-Served Thinking More About What to Focus On

sharpening the blade

The Multi-Armed Bandit Problem