Emily Sokolow

@emsok

Fine artist, writer & communication strategist. Moved from tech to advertising to the woods. NYC ~ Israel ~ LA.

🔎Communication strategy (integrated - brand, digital, content, messaging, SEO)

🎨Oil painting, surrealism, portraiture

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one of the most important and subtle questions in science is problem selection. How do you choose what to work on? No one tells you what to do. And you do have to answer this question multiple times. With a company, in some sense, you have to decide it once, and then it's an iterative process from there. Whereas in science, you're frequently... See more

critical thinking and sharpening the blade

Problem selection and how to think, referencing “Apprentice to Genius”

on perfectionism

“Ambient music must be able to accommodate many levels of listening attention without enforcing one in particular; it must be as ignorable as it is interesting.”

- Brian Eno

Drone music

björk said that trying to communicate through talking feels like trying to put the ocean through a straw

Things to come back to when I’m feeling meh and nonverbal communication

The alchemy of the rewrite

open.substack.com

writing bravely

There are about 4,000 weeks in a lifetime. It’s a lot easier to make time for things you love when you view the world in weeks, rather than years.

Krista Tippett • Oliver Burkeman – Time Management for Mortals

how to create a meaningful life and motivation

It’s up to artists to use language to turn the sublimity of the mystery into nuggets that we can cognitively behold.

logloglog

artist inspiration

In the era of web apps and “product led growth,” the marketing page IS the product’s first mile experience IS the core value and end-to-end experience .

Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future

brand storytelling

A good reminder

our achievement budget is a function of the number of priorities we have.

Henrik Karlsson • Almost Everyone I’ve Met Would Be Well-Served Thinking More About What to Focus On

sharpening the blade