Emily Sokolow

@emsok

Fine artist, writer & communication strategist. Moved from tech to advertising to the woods. NYC ~ Israel ~ LA.

🔎Communication strategy (integrated - brand, digital, content, messaging, SEO)

🎨Oil painting, surrealism, portraiture

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It’s up to artists to use language to turn the sublimity of the mystery into nuggets that we can cognitively behold.

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artist inspiration

Collapse the talent stack every chance you get .

As I reflect on the teams I’ve led and hundreds of start-ups I’ve worked with, there is a consistent unfair competitive advantage i’ve witnessed when the talent stack was collapsed - when the lead designer was also the product leader, when the front-end engineer was also a designer, when the designer... See more

scott belsky • Tweet

org management

Why hiring flexible specialists unlocks growth opportunities

By sharing your writing: “You’re putting signals out into the world that you earnestly think are accurate, but at the same time, you’re humbled by the fact that the actual wisdom of your readers is more intelligent than you are, but you become more intelligent as a result of their feedback” – David Perell

Anthony Pompliano • Writing for Leverage, Teenage Billionaires, The Problem with Mainstream Media, and More - David Perell on Off the Chain, Hosted By Anthony Pompliano • Podcast Notes

writing bravely

björk said that trying to communicate through talking feels like trying to put the ocean through a straw

Things to come back to when I’m feeling meh and nonverbal communication

Tom Morton on LinkedIn: I feel like we're in a Cambrian Explosion of new businesses founded by… | 73 comments

linkedin.com

Things to come back to when I’m feeling meh

Future of work for strategists

“Ambient music must be able to accommodate many levels of listening attention without enforcing one in particular; it must be as ignorable as it is interesting.”

- Brian Eno

Drone music

happiness less as a goal and more as a by-product of mastery and meaning.

Adam Grant • Think Again: The Power of Knowing What You Don't Know

motivation

From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework

Sari Azout sariazout.medium.com

brand storytelling

The importance of language in building a new product

In the era of web apps and “product led growth,” the marketing page IS the product’s first mile experience IS the core value and end-to-end experience .

Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future

brand storytelling

A good reminder