Emilie Kormienko

Option #3: The set-up approach: One strategy that is usually combined with the first option of walking people through the process is to ask them to set up an account right off the bat.

So, I mean, look, it’s cryp to , cryp to   is crazy   and   it’s very difficult   to   predict exactly what’s going   to   happen with anything. But   the   two things I said that I’d do with   the   m on ey are,   the re’s return   on   investment,   the n it’s like return   to   society.   And   what’s interesting is actually when you talk about

... See more

NFTs exist on top of blockchains like Ethereum. Ethereum is a decentralized global computer that is owned and operated by its users.

Communities work best when members are intrinsically motivated, but external rewards can be effective when used wisely.

Blockchain is an immutable, digital ledger that facilitates the process of recording transactions and tracking assets in a network; it is updated and shared across many computers in a network. 

At the highest level, onboarding is the experience between “signing up and becoming an engaged user.” To put it simply, if users don’t understand your product, they won’t use it.

Some people see cryptocurrencies as speculative assets with no real utility at best, a Ponzi scam at worst. For others, they’re the future of money. Do Kwon, founder and CEO of Terraform Labs, the company behind the Terra blockchain, discusses his vision for a decentralized financial ecosystem with Azeem Azhar.

Create a compelling onboarding experience by knowing and translating your vision to new members, making them feel welcome, and being clear about what you want them to know.

When you build a community, you create a social identity. The Social Identity Cycle consists of three stages: identification (person identifies with the community), participation (member takes action to participate in community), and validation (member rewarded for action). Remember to invest in diversity, equity, and inclusion from day one.