Emilie Kormienko

Web1: Read,  Web2: Read, write,  Web3: Read, write, own

Despite all the public conversations around the metaverse and various hyper-financialized NFT projects, Web3, more than anything, is a fundamentally different approach that some developers have agreed to. It’s based on the premise that there’s an alternative to exploiting users for data to make money — and that instead, building open platforms that... See more

To me, brands are like software. A brand is made up of a finite number of input variables (product form factor, color schemes, tone, personality, aspirations, price, ingredients/inputs) that are its source code. These values and aesthetics are programmed, but unlike software they are not deterministic. Each consumer transacts with a brand based on... See more

When it comes to your product, produce a simple user engagement story and show the technical apparatus that drives the back-end of that user’s journey. This helps show the technology the start-up is using, and critically, why the start-up is using it. 

We leveraged the groundswell of support to close the round. By this point, we’d raised $2.3M without a single pitch meeting. It was a result of natural enthusiasm: taking care of the people who made us who we are, giving them the chance to move first, and letting their enthusiasm drive our leverage with VCs — who, by this point, got interested.

Making progress is not just about being productive. It's about being productive on the right things.

According to responders (mostly PMs), PMs have more influence than other functions at over 80% of companies.

Put more directly, The Pattern is partly about the systems we live in, partly about our innate drive to fit in, compete, and seek status, and partly about wanting to feel secure in increasingly complex, chaotic world.