Emilie Kormienko

At the highest level, onboarding is the experience between “signing up and becoming an engaged user.” To put it simply, if users don’t understand your product, they won’t use it.

C. THI NGUYEN: I found this incredible book, Bernard Suits’ “The Grasshopper.” Suits offers the following definition of what it is to play a game. He says, “To play a game is to voluntarily take on unnecessary obstacles for the sake of making possible the activity of overcoming them.”

Not only does TikTok capture very clean signals of sentiment from its users, it also gathers a tremendous volume of them per session. Videos on TikTok are so short that even in a brief session, TikTok can gather a lot of feedback on your tastes.

There’s nothing wrong with spelling things out in detail for people if your product needs to be complex, but remember that the longer the onboarding process, the more necessary it will be to show new users some form of progress throughout it.

If you ask working women with families why they step off the leadership track, it’s often not just because of what happens at the office. Rather, it’s because of the combined effect of their daytime job together with their second job of managing the incessant responsibilities of household and family care: what needs to be done, who needs to be... See more

Crypto has now evolved beyond bitcoin and its libertarian roots. With the rise of Ethereum and many other protocols, the focus is less on notions of private currencies and more on how the technology can be used for different applications. So while decentralisation remains an important component, the wider community is less maximalist about it and... See more

Habit tracking also keeps you honest. Most of us think we act better than we do. Measurement offers one way to overcome our blindness to our own behavior and notice what’s really going on each day. When the evidence is right in front of you, you’re less likely to lie to yourself.