Emilie Kormienko

In consumer, a great onboarding flow gets you to the core value of the product in the minimum number of steps required.

I like thinking of people as vessels, which provides a refreshing counterbalance to the well-trodden “great man theory”. Rather than viewing people as agents of change, I think of them as intermediaries, voice boxes for some persistent idea-virus that’s seized upon them and is speaking through their corporeal form. You might think of this as “great... See more

Entrepreneurs don’t always recognize those pressures until everything is about to hit the fan.

An activation metric is a measure of how many actions a user takes to receive value out of a product. Essentially, it is what a user has to do before they get value from the product.

When onboarding is designed correctly, it increases the likelihood of successful adoption, and can drive major growth and retention for your product.

The most effective form of motivation is progress. When we get a signal that we are moving forward, we become more motivated to continue down that path. In this way, habit tracking can have an addictive effect on motivation. Each small win feeds your desire.

Once ideas find an audience, they’re hard to eradicate. Many a surprised creator has found that they’ve lost control over an idea, watching helplessly as it’s shaped and reinterpreted in ways they didn’t intend.

Managing digital assets on public ledgers makes it clearer which assets exist and who owns what, which was previously a struggle on the web.