The way to change people’s minds is to become friends with them, to integrate them into your tribe, to bring them into your circle. Now, they can change their beliefs without the risk of being abandoned socially.
Historically, U.S. women have taken on more responsibilities at home because they have not been able to work outside the home or have worked fewer hours and earned less, because of limited access to higher-paying jobs. But since the 1970s, even as women’s participation in the labor force and salaries have risen, men have still not taken on an equit... See more
Getting onboarding right means knowing precisely what people want to accomplish and then putting all your energy into getting them there in the most effective way.
Building relationships was, in parallel with hypothesis generation, the most important part of this phase. I got a strong response to my initial post, which I think was an unintentional effect of spending a lot of time trying to get to know open source developers beforehand. Once I started publishing, those conversations meant that there were a bun... See more
At the highest level, onboarding is the experience between “signing up and becoming an engaged user.” To put it simply, if users don’t understand your product, they won’t use it.