Diego Segura

Do we need more show reviews or do we need to know how much the show cost?

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For Coach, the biggest brand in the Tapestry portfolio, the show—a display of oversized leather blazers and pointy-toe jelly flats embossed all over with Cs, with J.Lo in the front row—is a customer acquisition cost.

Could they do it another way? Perhaps. But it’s part of the formula devised by creative director Stuart Vevers , who moved to the... See more

Rather than sell policies backed by established insurers (the way fintech competitors Hippo and Jetty do), Lemonade would become a licensed carrier itself, retaining claim liability on its own balance sheet.

What if you and your friends had your own little internet, the size of a room? No outside influence, no outside information, no viral trends, no content-suggesting algorithms; just the machines and the people within the physical space. What would you do on your little internet?

Tynan responds, “It was impressive. My friend Phyllis Newman said that as she walked in, a stranger came up to her, thrust out his hand and said, ‘May I introduce myself. I’m Donald Trump.’ She said later, ‘I knew then he was running for office.’ ”

Karp’s genius was to make it look and feel like an important book from an important man.