En la cultura persa, cuando alguien te dice que eres hermoso, la respuesta habitual es: “Son tus ojos los que son hermosos”. La idea es que solo quien cultiva la belleza en sí mismo puede reconocerla en los demás. Todo es un espejo.
If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.