Adam Zeiner

I was personally struck by the uniformity of this thinking across time and discipline – in general, there are six different levels of escalating complexity, each interdependent, each with an important role.Important to note here that in my table, "Leverage" is not the same thing as "Time to complete something."

We started thinking about different kinds of subject and object engagements that involved maybe multiple subjects, multiple objects, unintended engagements, or engagements that happen without either the user or the artifact having awareness of that engagement. What are the different permutations that are possible?

And though it's useful to be able to tell them apart, design is about strategic and tactical work happening together. At the heart of many stubborn design projects and unimpressive outcomes are people coming in with an incompatible mental models; overplaying strategy or tactics, and neglecting the other.

As a consultant focused on the org design of design orgs, I work across a variety of contexts—established businesses (banks, retail); software as a service (enterprise software); scale-ups (pre-IPO and growing); start-ups. And repeatedly over the past couple of years, I’ve found myself drawing some variation of the following generic digital product... See more

3. Understanding patient/HCP perspective

"Design" means one thing to a graphic designer, another thing to an engineer, and something else to a business consultant. Even within the design discipline, a Silicon Valley manager and a Danish joiner are unlikely to be imagining the same thing as they both talk about design.

- Identify the most relevant trends.- Plan a desirable ecosystem and identify the value pools.- Tightly define the core value proposition.