Adam Zeiner

‘Systems’ and ‘systemic’ have always been tricky words, as they mean different things to different people. Some people immediately think of technical systems (like airport control), some social systems (like a family unit), some natural systems (like a forest), and some dynamic systems (like a multiple cause diagram for obesity). In my last job, ‘s... See more

Ultimately, digging deeper is what the idea of deep leverage points is all about

What I've come to recognise as core to my practice is the challenge of taking an extraordinarily complex, integrated, incomplete problem and wrapping my arms around it conceptually in a way that helps and empowers practitioners to actually do things about it.

“Rethinking Users” authors Michael Youngblood and Ben Chesluk alongside illustrator Nadeem Haidary redefine “users” to design for an ecosystem.

1. Alignment & common language