Adam Zeiner
@dezein
a persistently curious generalist (parading as a strategic designer, facilitator, and organizer) attempting to wrangle complexity
@dezein
a persistently curious generalist (parading as a strategic designer, facilitator, and organizer) attempting to wrangle complexity
Identifying UX metrics that tell the team’s story; that are mapped directly to what happens when we deliver well-designed products and services
Existing data rarely tells the story the design leaders need to tell. These metrics measure, at best, outputs
These UX metrics show activity in the design. They may occasionally show improvements in a few business metrics such as sales revenues or onboarding rates. However, the metrics won’t likely show if an improved design actually makes a differe
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