Daniel da Rocha

As opposed to the charlatans who desire influence for its own sake, or the martyrs who are too bitter to talk earnestly about their value, hustlers thrive as a natural outcome of their comfort in advocating for the high value work they believe in. Hustlers don’t have time to feel sorry for themselves because they’re too busy creating a new reality,... See more

Not to sound like a curmudgeon, but when I was a teenager, I took the train to go to the record store to find rare stuff. Spotify is way more convenient, but that wasn’t the point. The point was to get out and to feel like you’re hunting, to feel like you’re living your life. I’m going to the movies, I’m going to this show. What streaming has done ... See more

Software is a house. The more you lean into the analogy, the better.

I often tell clients "The first thing you asked me to do was to move a dining room chair into the living room. Then you asked me to do the same with the toilet. The latter only works if we tear out all the plumbing."

Non-coders seem to understand these analogies intuitively.