Danielle Vermeer

Hiring a COO isn’t easy at the early-stage and is wrought with more danger than potential success. Make sure you take the time to understand if you are ready for this hire. When it is done right, the impact on you and the company is tremendous.

Since the start of the year (2022), fast fashion giants H&M and Zara have launched about 11,000 new styles combined.Over the same time, ultra-fast fashion brand Shein has released a staggering 314,877 styles. 

We’re drawn to the products that signal they’re for people like us, and in turn, will signal our identities.

Consumption driver: a feature that serves up ready-made content to the user (e.g. a newsfeed or digest email)Verbs: the core actions you want the reader to take when consuming content (e.g. like, upvote, downvote, share, retweet, comment, etc)Personalization: data infrastructure and product features that “push” new content to the user (Youtube,... See more

There are four atomic units of a 1.0 flywheel:Acquire: how users are acquired into the community (e.g. they sign up)Consume: the mechanisms that drive content consumption (e.g. a newsfeed)Create: the mechanisms that entice users to create content (e.g. social status)Harvest: how new content created leads to more inbound growth (e.g. SEO)