Danielle Vermeer

 This paper, for instance, found three common “inner benefits” shoppers experience when buying counterfeit luxury goods: “First, being efficient by optimizing their resources; second, having fun by experiencing adventure, enjoyment, and risk; and third, fooling others expecting not to be caught.” But, the authors add, “most important, through the... See more

UGC is the most powerful content to acquire, but also the most painful to scale for big co's. People trust other like-minded or aspirational people, always have, always will.

The system itself — which, like so many corners of the American labor market, still assumes the support of a partner that does not work full-time outside of the home. If you have that support, you will excel. If you don’t, you either have to make enough money to buy it, or you will (perhaps in slow motion, but inevitably) drown.