Danielle Vermeer
@daniellevermeer
Co-Founder & CEO of Teleport. Writer of Goodwill Hunting, a newsletter hunting the best pre-loved fashion finds, insights, and jobs. 11+ years of buying no new clothes.
Danielle Vermeer
The "nicheification" of culture isn't new Subcultures have always existed, but demand is shifting towards micro-niches & micro-influencers @andjelicaaa breaks down the why into 4 demand models: 1. Bandwagon Model 2. Snob Model 3. Veblen Model 4. Corteiz Model Let's dig in... https://t.co/ZkKZzHG98I
Danielle Vermeer | Teleporttwitter.comConsumer Brands and
Take out a piece of paper or open a doc. Write out the answer to “Who is the person I aspire to be?” (in 2 years).
Be brutally honest about it - just get as clear as you can. Income, health, appearance, marital status, etc.
No one has to see this but you. Make it count. 2/
Dr. Julie Gurnertwitter.com
At surface level, Shein and Depop are polar opposites, but this is more about the what and the how of their business models. Diving deeper, we see that both Shein and Depop address a similar who and why. Both Shein and Depop meet the same underlying consumer needs for trendy, cheap fashion.
Danielle Vermeer • Goodwill Hunting #07: what Shein and Depop have in common
Kai McPhee (@knawt.kai, 260,000 TikTok followers) has been promoting sewing on TikTok since 2020. “The biggest thing I try to push out is that you don’t need a lot of money to dress how you want. Instead of just spending all my money on clothes, I decided to invest in a sewing machine and go thrifting and make my clothes.
Glossy • Meet the TikTokers educating Gen Z on sustainable fashion
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Ambition is the drive to play games that others have created. Climb the corporate ladder. Play politics. Work long hours. Lean in—to corporate feminism.
Danielle Vermeer • Goodwill Hunting #10: cottagecore, girlboss culture, & the end of ambition
Consumer Social and
