Danielle Vermeer

Just like you would for the products you build - outline the specific things you want to focus on NOW vs. NEXT vs. LATER with a clear understanding of:1. Why those things are important to you2. How they tie back to your ultimate desired outcomes (personal KPIs)

The pre-filled template reflects the real challenges and priorities I faced when I first joined DataStax in 2011. Create a copy and take a rough pass at filling out each the Go-To-Market, Product, and People categories for your company.

Signaling and counter-signaling are hidden methods of communicating with each other. We do it all the time as a way to “prove” we are who and what we claim to be.

Ambition is the drive to play games that others have created. Climb the corporate ladder. Play politics. Work long hours. Lean in—to corporate feminism.

UGC is the most powerful content to acquire, but also the most painful to scale for big co's. People trust other like-minded or aspirational people, always have, always will.

Curation as a Service saves you time, money and energy. Community-curation platforms will help crowdsource research. Curated commerce will help brands stand out in commoditized markets. Indie Hackers will increasingly launch curated digital products. By definition, curation is biased. Beware of blindspots. Reference multiple curators if you rely on... See more

We all tend to oversimplify complex things into two competing ideologies: generalist or specialist, objective or subjective, individual or team. This can be useful, but it can also make us think we should pick a side. It also becomes an issue when we try and solve them—calling these things ‘problems’ implies there is a correct answer somewhere. But... See more