Danielle Vermeer

The digital obsession with cores—used as a suffix that basically denotes a kind of style—began back in 2013, when the term normcore was first coined by trend forecasters K-Hole as a philosophy of fashion. They posited that the chronically online were competing for virality and uniqueness, and as a result, both were harder to come by. Enter... See more

Just like you would for the products you build - outline the specific things you want to focus on NOW vs. NEXT vs. LATER with a clear understanding of:1. Why those things are important to you2. How they tie back to your ultimate desired outcomes (personal KPIs)

The app connects clothing brands, and consumers, with individual seamsters who can mend, alter or tailor new or pre-loved clothing. The app has many aims, according to its 24-year-old founder Josephine Philips: It wants to extend the lifetime of clothing, and generate work for the many small seamster businesses on high streets across the country.

Over the past 15 years, clothing production has doubled while the length of time we actually wear these clothes has fallen by nearly 40%.

Equity is the unit of ownership of your company. It has two features:

Andrea Cheong has made TikTok videos on topics including clothing modularity, future wardrobes and the use of mushrooms in beauty and fashion. She she made sure to stay away from traditional influencer hauls which encourage overconsumption.