Danielle Vermeer

The product isuniquely focused ondriving one corebehavior within theapp that is central tothe vision laid out bythe founders. TheUI/UX for that singularfeature is effortless.

We’ve reached a point of diminishing returns when it comes to productivity, creativity, concentration, cooperation, plus all of the other skills we try to cultivate alongside the labor we do for pay.

Investors want to see vesting because the success of the company is closely tied to the founder. Startup investors take a risk and bet on people and ideas. They want to see vesting included in founder shares to make sure all founders have the motivation to stick around for the long term.

Online resale is growing 4X faster than offline.  ~$37 B (50% of total)—estimated share of online sales of secondhand fashion by 2024.  ~$28 B (43%)—offline thrift & donation (Goodwill, Salvation Army, etc.).

The app connects clothing brands, and consumers, with individual seamsters who can mend, alter or tailor new or pre-loved clothing. The app has many aims, according to its 24-year-old founder Josephine Philips: It wants to extend the lifetime of clothing, and generate work for the many small seamster businesses on high streets across the country.

Community-powered markets rest on individual point of view and their taste savvy. Buyers and sellers can play both roles at the same or at different times.