Danielle Vermeer

I spend a lot of time thinking about creating safe (in every sense of the word) digital spaces for women and non-binary people to authentically connect and share knowledge. I believe social platforms can deliver positive connections, utility and opportunity to humans.

The app connects clothing brands, and consumers, with individual seamsters who can mend, alter or tailor new or pre-loved clothing. The app has many aims, according to its 24-year-old founder Josephine Philips: It wants to extend the lifetime of clothing, and generate work for the many small seamster businesses on high streets across the country.

But the “rockstars” of any profession usually have another secret: they’ve found themselves in a situation in which they’re able to still do one job. I don’t mean that they’re not doing several things at once. I mean they’re not trying to do the work that three or four people.

Ambition is the drive to play games that others have created. Climb the corporate ladder. Play politics. Work long hours. Lean in—to corporate feminism.

Online resale is growing 4X faster than offline.  ~$37 B (50% of total)—estimated share of online sales of secondhand fashion by 2024.  ~$28 B (43%)—offline thrift & donation (Goodwill, Salvation Army, etc.).

UGC is the most powerful content to acquire, but also the most painful to scale for big co's. People trust other like-minded or aspirational people, always have, always will.

While Web2 businesses’ GTM strategies start with the product (i.e. come for the tool), Web3 companies should have more of a bottom-up approach and design the tokenomics to reach and attract an engaged community. That’s what investors would want to see.