Danielle Vermeer

“Nouveau riche” industrialists began to buy their way into high society, and existing aristocratic elites, battling economic upheaval, were unable to guard against this pecuniary emulation. 

Notice how the decisions you make regarding your spare time and money indicate clearly what you care about.

Investors want to see vesting because the success of the company is closely tied to the founder. Startup investors take a risk and bet on people and ideas. They want to see vesting included in founder shares to make sure all founders have the motivation to stick around for the long term.

In addition to quarterly in-person board meetings, it’s a good practice to send a 2-page monthly update email (sample here) to the board at the beginning of every month. The email usually includes a summary of last month’s performance; a hiring update; a section outlining burning issues; and a section with specific asks for help.

While Web2 businesses’ GTM strategies start with the product (i.e. come for the tool), Web3 companies should have more of a bottom-up approach and design the tokenomics to reach and attract an engaged community. That’s what investors would want to see.