Danielle Vermeer

Eschewing an overt materialism, the rich are investing significantly more in education, retirement and health. Education accounts for almost 6% of top 1% household expenditures, compared with just over 1% of middle-income spending. Inconspicuous consumption confers social mobility.

Raeburn, a label based in London that focuses on responsible and innovative design, hosts a variety of workshops where attendees are invited to design and customise their own items, using off-cuts from the atelier. 

While Web2 businesses’ GTM strategies start with the product (i.e. come for the tool), Web3 companies should have more of a bottom-up approach and design the tokenomics to reach and attract an engaged community. That’s what investors would want to see.

Consumers are adopting resale to:1. Save money 2. Afford higher-end brands 3. Find one-of-a-kind items 

The social media site is designed to feel like a welcoming playground, a place for imagination and where users can learn from each other. The landing page is a vibrant expression of blue sky opportunity stickered with fun visuals that bestow happiness. What is most interesting about the intended design of the space is that there will be no... See more

 This paper, for instance, found three common “inner benefits” shoppers experience when buying counterfeit luxury goods: “First, being efficient by optimizing their resources; second, having fun by experiencing adventure, enjoyment, and risk; and third, fooling others expecting not to be caught.” But, the authors add, “most important, through the... See more

Customers say they want to be ethical consumers, buying vintage and upcycling on Depop. Reformation calls itself the most sustainable option other than being naked, while Eileen Fisher has pledged to use “sustainable materials” in 100 percent of its products. Yet what sustainability actually means in this context has become increasingly nebulous. 

This guide will help you hone in on the best metrics for tracking user acquisition, activation, engagement, retention, and monetization. We’ll show you what those metrics are, what they mean, how to calculate them, and why they matter.