Danielle Vermeer
@daniellevermeer
Co-Founder & CEO of Teleport. Writer of Goodwill Hunting, a newsletter hunting the best pre-loved fashion finds, insights, and jobs. 11+ years of buying no new clothes.
Danielle Vermeer
Product metrics can be organized into five standard categories: acquisition, activation, engagement, retention, and monetization.
Amplitude • The Amplitude Guide to Product Metrics
Raeburn, a label based in London that focuses on responsible and innovative design, hosts a variety of workshops where attendees are invited to design and customise their own items, using off-cuts from the atelier.
Bel Jacobs • How to be a sustainable fashion lover – and why it matters
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While Web2 businesses’ GTM strategies start with the product (i.e. come for the tool), Web3 companies should have more of a bottom-up approach and design the tokenomics to reach and attract an engaged community. That’s what investors would want to see.
Femstreet • The New Creator Economy
on-going compilation of my notes, tweets, threads, blogposts and thinking re: strategy, which may eventually cohere into an ebook of its own
Visakan Veerasamy • LessUnstrategic
Not all attention and views are created equal.
- Attention is cheap . It’s easy to grab. Even easier to fake. The impact: revenue doesn’t scale.
- Intention is hard to gain . It takes consistency and purpose. It takes connection with your audience. The impact: revenue has a higher ceiling than you can imagine.”
Codie Sanchez • 6 Tier Content Frame: The only way to monetize
Kai McPhee (@knawt.kai, 260,000 TikTok followers) has been promoting sewing on TikTok since 2020. “The biggest thing I try to push out is that you don’t need a lot of money to dress how you want. Instead of just spending all my money on clothes, I decided to invest in a sewing machine and go thrifting and make my clothes.
Glossy • Meet the TikTokers educating Gen Z on sustainable fashion
