Danielle Vermeer

Authentication needs to be quick and convenient for the sellers and reliable and consistent for the buyers. Product discovery and navigation needs to be contextualized and entertaining, either through editorial point of view or through livestreaming and social component. Visibility needs to be equal to all sellers and platforms should support in... See more

UGC is the most powerful content to acquire, but also the most painful to scale for big co's. People trust other like-minded or aspirational people, always have, always will.

Andrea Cheong has made TikTok videos on topics including clothing modularity, future wardrobes and the use of mushrooms in beauty and fashion. She she made sure to stay away from traditional influencer hauls which encourage overconsumption.

Online resale is growing 4X faster than offline.  ~$37 B (50% of total)—estimated share of online sales of secondhand fashion by 2024.  ~$28 B (43%)—offline thrift & donation (Goodwill, Salvation Army, etc.).

This guide will help you hone in on the best metrics for tracking user acquisition, activation, engagement, retention, and monetization. We’ll show you what those metrics are, what they mean, how to calculate them, and why they matter.

Writing books is largely a charitable act. Don’t write to make money. Write to get a message out. Seth Godin says “Publishing a book is really nothing but a socially acceptable opportunity to promote yourself and your ideas far and wide and often”.