Danielle Vermeer

Key inputs: 1. Acquisition: how to acquire users.2. Activation: how to get users to their 'Aha’ moment as quickly as possible3. Engagement: how to ensure users experience the core product value as often as possible4. Virality: how to get people to get more people onto the platform

Shifting fashion from a perpetual growth model to a sustainable approach will not be easy. Moving to a post-growth fashion industry would require policymakers and the industry to bring in a wide range of reforms, and reimagine roles and responsibilities in society.

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“When you look at the history of the internet,” says Jeremy Morris, associate professor of media and cultural studies at the University of Wisconsin-Madison, “a lot of the early spaces for communities also became places where people would either trade or barter.”

Since the start of the year (2022), fast fashion giants H&M and Zara have launched about 11,000 new styles combined.Over the same time, ultra-fast fashion brand Shein has released a staggering 314,877 styles. 

The multi-SKU creator isn't all-in on just one product, though one product may wind up being the most lucrative for them. Instead, they apply their skills across various domains and use the various platforms and tools in the creator economy to put together multiple different product or service offerings.But while this unbundling of the value chain... See more