Danielle Vermeer

 This paper, for instance, found three common “inner benefits” shoppers experience when buying counterfeit luxury goods: “First, being efficient by optimizing their resources; second, having fun by experiencing adventure, enjoyment, and risk; and third, fooling others expecting not to be caught.” But, the authors add, “most important, through the... See more

The system itself — which, like so many corners of the American labor market, still assumes the support of a partner that does not work full-time outside of the home. If you have that support, you will excel. If you don’t, you either have to make enough money to buy it, or you will (perhaps in slow motion, but inevitably) drown.

So choose a niche — and then commit to being the best at it.

Kai McPhee (@knawt.kai, 260,000 TikTok followers) has been promoting sewing on TikTok since 2020. “The biggest thing I try to push out is that you don’t need a lot of money to dress how you want. Instead of just spending all my money on clothes, I decided to invest in a sewing machine and go thrifting and make my clothes.