Danielle Vermeer

According to a 2019 report by McKinsey, Gen Z’s annual spending power in the U.S. is $150 billion.

But the “rockstars” of any profession usually have another secret: they’ve found themselves in a situation in which they’re able to still do one job. I don’t mean that they’re not doing several things at once. I mean they’re not trying to do the work that three or four people.

Ambition is the drive to play games that others have created. Climb the corporate ladder. Play politics. Work long hours. Lean in—to corporate feminism.

While Web2 businesses’ GTM strategies start with the product (i.e. come for the tool), Web3 companies should have more of a bottom-up approach and design the tokenomics to reach and attract an engaged community. That’s what investors would want to see.

Consumers are adopting resale to:1. Save money 2. Afford higher-end brands 3. Find one-of-a-kind items