Danielle Vermeer
@daniellevermeer
Co-Founder & CEO of Teleport. Writer of Goodwill Hunting, a newsletter hunting the best pre-loved fashion finds, insights, and jobs. 11+ years of buying no new clothes.
Danielle Vermeer
There are four atomic units of a 1.0 flywheel:Acquire: how users are acquired into the community (e.g. they sign up)Consume: the mechanisms that drive content consumption (e.g. a newsfeed)Create: the mechanisms that entice users to create content (e.g. social status)Harvest: how new content created leads to more inbound growth (e.g. SEO)
Andy Johns • Creating Online Content Communities
Andrea Cheong has made TikTok videos on topics including clothing modularity, future wardrobes and the use of mushrooms in beauty and fashion. She she made sure to stay away from traditional influencer hauls which encourage overconsumption.
Glossy • Meet the TikTokers educating Gen Z on sustainable fashion
The "nicheification" of culture isn't new Subcultures have always existed, but demand is shifting towards micro-niches & micro-influencers @andjelicaaa breaks down the why into 4 demand models: 1. Bandwagon Model 2. Snob Model 3. Veblen Model 4. Corteiz Model Let's dig in... https://t.co/ZkKZzHG98I
Danielle Vermeer | Teleporttwitter.comConsumer Brands and
RepLadies is a sub-Reddit dedicated to counterfeit luxury goods, and where a community of mostly millennial women gather to acquire them. Exquisite replicas of everything from designer shoes to Rimowa suitcases are available, but the bags are the real attraction. You can get just about anything in any color for one to 10 percent of the price of the... See more
The Cut • Reddit’s RepLadies: Would You Get a Fake Birkin From China?
Helpsy Shop offers an array of pre-loved men’s, women’s, kids’ and baby clothing as well as accessories that are sorted by brand, size and new arrivals.
Clothing Recycler Helpsy Launches Storefront to Keep Up With Resellers
Goodwill Hunting #06: how aggregation theory applies to resale fashion
Goodwill Huntinggoodwillhunt.substack.com