Danielle Vermeer

“When you look at the history of the internet,” says Jeremy Morris, associate professor of media and cultural studies at the University of Wisconsin-Madison, “a lot of the early spaces for communities also became places where people would either trade or barter.”

Resale is growing 3X faster than retail fashion.  3X—ThredUP estimates that the global secondhand apparel market will grow 3X faster than the global apparel market.  8X—in North America, it’ll grow to $82 Billion by 2025.

Humans are finding new ways to express themselves in both the digital and physical realms in order to join wider communities and reject our most physically distanced era. In other words, the rise of community through visual identifiers is a growing phenomenon. Second, these trends allow people to explore their identity through relative... See more

on-going compilation of my notes, tweets, threads, blogposts and thinking re: strategy, which may eventually cohere into an ebook of its own