Danielle Vermeer
@daniellevermeer
Co-Founder & CEO of Teleport. Writer of Goodwill Hunting, a newsletter hunting the best pre-loved fashion finds, insights, and jobs. 11+ years of buying no new clothes.
Danielle Vermeer
Take out a piece of paper or open a doc. Write out the answer to “Who is the person I aspire to be?” (in 2 years).
Be brutally honest about it - just get as clear as you can. Income, health, appearance, marital status, etc.
No one has to see this but you. Make it count. 2/
Dr. Julie Gurnertwitter.comWhile Web2 businesses’ GTM strategies start with the product (i.e. come for the tool), Web3 companies should have more of a bottom-up approach and design the tokenomics to reach and attract an engaged community. That’s what investors would want to see.
Femstreet • The New Creator Economy
"The unsustainable season-by-season overhaul would give way to designers releasing remixes of their creations and those of others, while smart contracts ensure that creators can share in the value their ideas are generating downstream."
Friends with Benefits (FWB) • In the Future of Fashion, Everyone Gets Paid
Goodwill Hunting #05: curation is the future of (re)commerce
Danielle Vermeergoodwillhunt.substack.com
At surface level, Shein and Depop are polar opposites, but this is more about the what and the how of their business models. Diving deeper, we see that both Shein and Depop address a similar who and why. Both Shein and Depop meet the same underlying consumer needs for trendy, cheap fashion.
Danielle Vermeer • Goodwill Hunting #07: what Shein and Depop have in common
Key inputs: 1. Acquisition: how to acquire users.2. Activation: how to get users to their 'Aha’ moment as quickly as possible3. Engagement: how to ensure users experience the core product value as often as possible4. Virality: how to get people to get more people onto the platform
Richard Price • Growth hacking: leading indicators of engaged users
design and
UGC is the most powerful content to acquire, but also the most painful to scale for big co's. People trust other like-minded or aspirational people, always have, always will.