Danielle Vermeer
@daniellevermeer
Co-Founder & CEO of Teleport. Writer of Goodwill Hunting, a newsletter hunting the best pre-loved fashion finds, insights, and jobs. 11+ years of buying no new clothes.
Danielle Vermeer
Helpsy Shop offers an array of pre-loved men’s, women’s, kids’ and baby clothing as well as accessories that are sorted by brand, size and new arrivals.
Clothing Recycler Helpsy Launches Storefront to Keep Up With Resellers
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on-going compilation of my notes, tweets, threads, blogposts and thinking re: strategy, which may eventually cohere into an ebook of its own
Visakan Veerasamy • LessUnstrategic
1. What problem am I solving?2. Whose problem am I solving?3. What benefits am I unlocking?4. What promise am I making?5. What emotion am I generating?6. What's the next action my reader should take?
Dickie Bush • Dickie Bush 🚢 on LinkedIn: This dead-simple writing "warm up" routine has helped me write every day… | 66 comments
There are four atomic units of a 1.0 flywheel:Acquire: how users are acquired into the community (e.g. they sign up)Consume: the mechanisms that drive content consumption (e.g. a newsfeed)Create: the mechanisms that entice users to create content (e.g. social status)Harvest: how new content created leads to more inbound growth (e.g. SEO)
Andy Johns • Creating Online Content Communities
Not all attention and views are created equal.
- Attention is cheap . It’s easy to grab. Even easier to fake. The impact: revenue doesn’t scale.
- Intention is hard to gain . It takes consistency and purpose. It takes connection with your audience. The impact: revenue has a higher ceiling than you can imagine.”
Codie Sanchez • 6 Tier Content Frame: The only way to monetize
Corteiz Bolo is evidence that these consumers prefer a sense of belonging over status.
Decode • The rise of Niche Culture and how it defines a generation
