Danielle Vermeer

Product authentication is becoming an area of ever-increasing importance in the battle for brands to provide reassurance and legitimacy in the resale market. 👜

Create beautiful product mockups in just a few clicks.

Staying within a range of acceptable tolerance in your life should be the goal, so that you flourish in all dimensions, not just the professional. Taking on too much pushes us into zones of intolerance, where very little life can be sustained.

There are four atomic units of a 1.0 flywheel:Acquire: how users are acquired into the community (e.g. they sign up)Consume: the mechanisms that drive content consumption (e.g. a newsfeed)Create: the mechanisms that entice users to create content (e.g. social status)Harvest: how new content created leads to more inbound growth (e.g. SEO)

We’re drawn to the products that signal they’re for people like us, and in turn, will signal our identities.

The digital obsession with cores—used as a suffix that basically denotes a kind of style—began back in 2013, when the term normcore was first coined by trend forecasters K-Hole as a philosophy of fashion. They posited that the chronically online were competing for virality and uniqueness, and as a result, both were harder to come by. Enter... See more