Danielle Vermeer

What might be most impactful for students is a value shift away from today’s culture of waste, where we buy more clothes than ever but never keep them for long.

The more desirable future is outlined in Q1, with authenticated items being on sale in curated settings. Here is where Web3 comes in as a value add to physical goods as one of the most reliable authentication mechanisms that also lends scale and durability.

Sojo is a London-based app that connects brands and consumers with seamsters with the goal of extending the life of new, pre-loved and vintage clothing.

Product authentication is becoming an area of ever-increasing importance in the battle for brands to provide reassurance and legitimacy in the resale market. 👜

Andrea Cheong has made TikTok videos on topics including clothing modularity, future wardrobes and the use of mushrooms in beauty and fashion. She she made sure to stay away from traditional influencer hauls which encourage overconsumption.

Resale is growing 3X faster than retail fashion.  3X—ThredUP estimates that the global secondhand apparel market will grow 3X faster than the global apparel market.  8X—in North America, it’ll grow to $82 Billion by 2025.

Community-powered markets rest on individual point of view and their taste savvy. Buyers and sellers can play both roles at the same or at different times. 

The United Nations Environmental Programme found that not only is the dyeing process for fabrics the second largest source of water pollution, but that the fashion industry alone is producing 20% of the world's wastewater.