Danielle Vermeer

Starting a social token can be an excellent way to raise financing. It can also turn followers into investors and align a group around a common cause.

Community-powered markets rest on individual point of view and their taste savvy. Buyers and sellers can play both roles at the same or at different times. 

Online resale is growing 4X faster than offline.  ~$37 B (50% of total)—estimated share of online sales of secondhand fashion by 2024.  ~$28 B (43%)—offline thrift & donation (Goodwill, Salvation Army, etc.).

Andrea Cheong has made TikTok videos on topics including clothing modularity, future wardrobes and the use of mushrooms in beauty and fashion. She she made sure to stay away from traditional influencer hauls which encourage overconsumption.