Danielle Vermeer

The space will house the company's operations, including best-in-class authentication, shipping and receiving, warehousing, a photo studio, and a high-security, climate-controlled storage area called "The Cage," which will house up to 15,000 luxury handbags and accessories at any given time, including the largest collection of Hermès Birkin bags in... See more

Hiring a COO isn’t easy at the early-stage and is wrought with more danger than potential success. Make sure you take the time to understand if you are ready for this hire. When it is done right, the impact on you and the company is tremendous.

Key inputs: 1. Acquisition: how to acquire users.2. Activation: how to get users to their 'Aha’ moment as quickly as possible3. Engagement: how to ensure users experience the core product value as often as possible4. Virality: how to get people to get more people onto the platform

As a recovering perfectionist and Type A high-achiever, I wish some wise mentor sat me down early in my career to explain the difference between ambition and agency.

The social media site is designed to feel like a welcoming playground, a place for imagination and where users can learn from each other. The landing page is a vibrant expression of blue sky opportunity stickered with fun visuals that bestow happiness. What is most interesting about the intended design of the space is that there will be no... See more