Danielle Vermeer

We make choices that signal what we wish to convey.Signaling is the act of conveying information about ourselves to people in a way that is costly for us and therefore believable. Without the associated cost of sending a signal, we would not be able to trust the information being sent.

 This paper, for instance, found three common “inner benefits” shoppers experience when buying counterfeit luxury goods: “First, being efficient by optimizing their resources; second, having fun by experiencing adventure, enjoyment, and risk; and third, fooling others expecting not to be caught.” But, the authors add, “most important, through the... See more

Until recently, there was very little understanding or acknowledgment of the physical and psychological effects of systemic racism, intergenerational trauma, and gender discrimination.

Nanocellulose is a naturally occurring substance extracted from cellulose—the main substance of a plant's cell walls. It's divided into two types: nanocrystals and nanofibrils, both of which are biodegradable and non-toxic. The former is also stronger than steel.