Meagan
@cultivari
Meagan
Bill Bernbach, founder of advertising agency DDB, reminds us that it is not enough to be right — you must also be compelling:
"A dull truth will not be looked at. An exciting lie will. That is what good, sincere people must understand. They must make their truth exciting and new, or their good works will be born dead."
"A dull truth will not be looked at. An exciting lie will. That is what good, sincere people must understand. They must make their truth exciting and new, or their good works will be born dead."
Strategy Link Bank
baibamatisone.notion.site
Culture brands don’t typically win by being better. They win by moving the goalposts for everyone around them. You should always be aiming to change the larger playing field.
Jasmine Bina • The Strategist's Playbook
Culture brands don’t typically win by being better. They win by moving the goalposts for everyone around them. You should always be aiming to change the larger playing field.
Jasmine Bina • The Strategist's Playbook
"the question of whether a computer can think is no more interesting than the question of whether a submarine can swim."
- edsger dijkstra