writing mantras

when writing, ask yourself:

‘am i trying to be cute or clever?’

if the answer is yes to either, scrap your writing.

Kisss(s)
Keep it short, simple, surprising, structured (&stupid).

Write short sentences. Avoid putting multiple thoughts in one sentence. Readers aren’t as smart as you’d think.

Learn how brains organize ideas.
Readers comprehend “the boy hit the ball” quicker than “the ball was hit by the boy.” Both sentences mean the same, but it’s easier to imagine