Writing

Write like other writers. If you’re stuck, pick your favorite songwriter and try writing a song like her.

When it comes to creating a perennial seller, the principle to never lose sight of is simple: Create word of mouth.

In 1937, a British literary critic named Cyril Connolly sat down to write a book around an unusual question: How does an author create something that lasts for ten years?

When rereading your content, you should also check to make sure that you’re being explicit about how ideas are connected.

Have you inadvertently explained only what something is not rather than what it is? Any time you discover you have written about what something isn’t, look back to see whether you have also explained what it is.

Keep your titles short and readable—under ten words, preferably under six.

Henry James and Joseph Conrad were good friends, and in mid-career both agreed that in their future books, none of their characters would reply to a question directly, but only comment obliquely—which would add tension.

A complex project requires a strong outline—without one, your original point will be eclipsed by the mass of past research.

Again, review the research you’ve done so far. Locate two dozen or more ideas that you feel would arrest someone’s attention. Look for material that is • New