work

You can just do things. What’s the future you want to see? Making reclaims agency amidst lost meaning. So, don’t escape this reality — design the one you want. We desperately need your alternatives.

Chaos is where great strategies are born.

I’ve found that writing is a great way to process higher-level concepts — the sorts of big-picture ideas that there isn’t really an appetite for at my day job, but which inevitably still inform and improve my day-to-day thinking.

Over the past few years, it’s become obvious that trends are trending. At this point, I think we can all agree that the frenzy around “identifying” and “explaining” various TikTok “micro-trends” is exhausting and redundant. In reality, something “trending” on social media does not make it a culturally relevant trend. TikTok “cores” are often just... See more

“When nothing is working, explore and make a lot of small bets.

After something starts working, double down on what works best.

When that stops working, explore and make a lot of small bets again.”